So you have an idea, but is it any good? You need to go and talk to prospective customers and find out before you spend a bunch of time and cash finding out the beauty is really a beast.
But what does a customer development survey look like? Fortunately I came across one that was used by T.A. McCann in a great blog he wrote recently. Whilst it is not perfect, you don’t come across good ones often.. So this is it, this blog is just an example of a survey to give you a basis for thinking about how to write yours.
My first steps were a blend of customer development and MVP creation. I set up this survey to learn about potential customers and started having conversations with users in my target personas (“self-advocates” — people with critical or chronic health conditions looking to take control of their own health and “optimizers” — people who wanted to use data and experimentation to get more from their bodies and minds). I was lucky as I have experienced both of these states so I was scratching my own itch, which is a good thing to do as an entrepreneur.
Optimal health, peak performance – Developing the Personal Health Record
We’re working on a new company idea and would like your input.Our premise; everyone should have a digital copy of their “personal health record”. This could be as simple as a “Dropbox for your data” with basic health history (past conditions, allergies, surgeries, treatments,) and a copy of your past test results, easily referenced, (web, phone…) and shareable if you choose. It will evolve to include more dynamic connections to data (e.g. activity monitors (Fitbit)) and further to include everything from diet, sleep, emotional health… In a fully imagined case, the system would seamlessly collect and organize your data, present it in ways that helps you deeply understand your own health and make better decisions, often in collaboration with your healthcare providers.
We plan to start by making it simple and elegant to get a copy of your records from your doctor(s), organize them and provide a simple view on your phone. This is the MVP.
We are a team of successful entrepreneurs, software developers, doctors and athletes who believe the world will be a better place if everyone can better understand themselves and take a more active role in living with “optimal health and peak performance”.
In support of this effort, we have created a short survey to collect data. We would appreciate your input and look forward to sharing progress as we move forward. Thank you in advance for your help.
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