This is the barcoo pitch deck used to raise undisclosed seed capital investment from investors, including Christophe Maire (Implying this may have been one of his early venture builds) in 2008.
The deck says they were looking to raise €230 so it is safe to say they raised ball park a few hundred K.
There is not much info on the company (it’s been a long time!).
“Your mobile becomes a barcode scanner. Price comparison, test reports, health, green and sustainability information.”
They convinced more than 11 Million Germans to scan barcodes with their mobile phones (before the advent of smart phones). barcoo became the biggest pure mobile brand in Germany with 0€ marketing spend.
The pitch deck is pretty good quality with a lot of detailed information. It’s obvious that the founder is a former consultant (BCG)!
I quite like their marketing slide. It’s a lot more specific than most pitch deck marketing slides which provide confidence that there is a plan.
barcoo Pitch deck
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