subscription commerce fundraising financial model

Subscription ecommerce fundraising financial model

If you are building a subscription commerce startup, there is no model like this on the internet. Combines both subscription and traditional ecommerce product sales in one model. Features highly granular revenue forecasting with monthly cohort level modeling. A full stack of marketing options from paid to social and email drive sales. 3 years (36 months) of detailed P&L for actual, forecast and combined, as well as cash based analysis. Manually plan out your hiring of staff and automate support staff depending on how you scale. Charts, KPIs, all your COGS mapped out. Unique source and use sheet illustrates your plan for your pitch deck. And a lot more…

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Model screenshots

Video overview

Are you the next Dollar Shave Club or Birchbox? I was asked multiple times by founders for a model that could meet their needs, that was neither a pure ecommerce model nor SaaS model. So I combined elements of both together to build a highly versatile model to meet your needs. This is one of the larger models available. Enjoy impressive results without months of modeling.

The 50Folds subscription commerce financial model is the most comprehensive and powerful excel model available for founders. Nothing else comes close. If you are looking to impress investors with a thoughtful plan, this is it.

As the CEO or CFO (or sole founder…) are you wondering how the hell you can model all this for your fundraising?

You should be concerned… because it’s hard as hell. Trust me. Sure, you might find a free template (I’m happy to send you links to the free models online), but something actually complete and useful that just works? Forget it.

I know, because I had to do it myself.

Well, to be clear I’ve had to do this myself multiple times over the years. I’ve been involved with a lot of startups and so I’ve had to build a number of models. Each time they’ve gotten better, but the process has been no less painful!

Whether you’re raising for your startup, or needing to develop an operational plan to understand how you are going to grow and not run out of cash, you need an excel model. The problem is that they’re really hard to build. You don’t have time to spend 2 months building one, you need to be executing. Paying someone smart to build one can cost $10k+ which is crazy. There has to be a better way!

I’m an ex-M&A banker and VC, and I’ve literally spent months of 100 hour weeks modelling to be able to make this model available to you. Feel free to ask your M&A buddy to build something for you for a few grand. I’ve been sent those models (as I’ve been asked to make a new one after). They’re not terrible, but they don’t make sense as they don’t understand how startup works.

The 50Folds subscription ecommerce financial model is the most comprehensive and powerful fundraising excel model available for founders. Nothing else comes close. If you are looking to impress investors with a thoughtful plan, this is it.

If you truly want to understand your operations in detail, then download it now.

Are you growing like a rocket and don’t have the time to fill out the model, but want the results? No stress. We’ll build it for you.

This model comes with 20 minutes of consulting to help you get the most out of it.

Below we will look at the high level features of the model, screen shots on each sheet and some further descriptions.

Kindly note this price is low just for founders raising. If you need models for a professional reason, please reach out regarding licensing at [email protected]

If you have questions about the model, feel free to ask.

Want this model in a different currency? Now you can!

This model uses formatted currencies in $. I often get asked if it is available in other currencies such as €? So I made an Excel PC addin to do that (It was hard!)

At the press of a button you can now convert the model into 17 different currencies. You just need to purchase the productivity addin.

Here are the currencies you can use with the macro:

Currency list The format you will see
EUR
USD $
GBP £
YEN ¥
INR
Krone kr
BAHT ฿
RUB
Peso
BRL R$
RM RM
Rp Rp
HKD HK$
ILS
KPW
RMB ¥
CHF CHF

Productivity addin

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More than likely, you aren't a huge Excel nerd like me, so you probably don't know about macros? These are hacks to make modeling in Excel much more faster and less painful. I love them!

I've been making models for years, so you can be sure I know what is useful and what is not. I decided to not just make the currency conversion macro, but add in all my most used hacks. You just hit a button and it will do handy things.

What can you do?

  • Automatically format your cells so they have 'investment banking' standard black, blue and green
  • Change the zoom and cell position of every sheet so it looks great when others read it
  • Save a backup of your model (v1, v2, v3) at the push of a button so you never get a corrupt model
  • Add error checks to your formulas
  • And a whole bunch of other nerdy things you'll understand when you are making models yourself!

NOTE:

  • This is for PC. Gates hates Mac so.... All the plugins other than 'check sheet sizes' work in Mac, but I don't warrant anything if you are on Mac (Sorry). I'm trying to find a developer to rewrite the code for Mac so the images, tips etc work too
  • Currency conversion only works on 50Folds models. It won't on any other model (My code looks for certain cells... There is a hack- ask if you want to know)

Details on the model

Get the model with example data

The model will be immediately emailed to you. Payment is secured with Stripe. This would cost you $40k to build... if you could find someone who understood what you do.

€169

Get it with BOTH example and blank versions

This version includes two models, both an example and blank version. Do you value your time?

€219
  • app fundraising financial forecast
  • app fundraising financial forecast
  • app fundraising financial forecast
  • app fundraising financial forecast
  • app fundraising financial forecast
  • app fundraising financial forecast
  • app fundraising financial forecast
  • ecommerce sku
  • app fundraising financial forecast
  • app fundraising financial forecast
  • app fundraising financial forecast
  • app fundraising financial forecast

Model Q&A

The sheets in the model

Formatting Input the start dates for the actuals and forecasts to start. These are key to align actual and forecast in the model output sheets
P&L Actual This is the P&L of your actual numbers. These can feed into the combined P&L and they are used to connect your actuals to forecasts (e.g. customers to get recurring income)
P&L Forecast Detailed forecast P&L of your startup. This mainly pulls in all the numbers fromother sheets, with only a few assumptions to input
P&L Combined This combines the forecast and actual sheets together. There are no assumptions
P&L for Deck This combines the summary forecast and actual sheets together for the first 12 months and for 3 years annual to insert in your pitch deck. Change to whatver you want
Source and Use Use this to figure out how much to raise and to present your ‘sources and use’ of money you raise in your ‘ask’ slide
KPI – Subs Some KPIs for your subscription side of the business (A bit more SaaS like)
KPI A detailed summary of all your KPIs
Charts Summary of charts from across sheets
Staff Forecasts for all staff (Other than warehouse, photography and customer care staff). All the related staff and G&A costs
Expense calcs Logistics including shipping, photography, customer care, payments and stock purchasing assumptions/calculations
D&A – Tax Calculate your depreciation (there is no amortization) and your tax simply
Sub – Pricing Input your subscription pricing and discount rate if you sell annual packages with discounts
SKU Forecast your SKU and the revenue and cost basis per SKU. This is for the product part of the business (not subscription)
Product – Cohort Build Orders and revenue are forecasted by cohort in detail for non-subscription part of business. All assumptions are at the top. Mechanics are below
Conversion assump All the assumptions that drive your revenue calculations. This sheet is key, takes marketing users and you divide them into product/subscription users and other key assumptions
Sub – Calcs – Monthly Calculate the monthly portion of your subscription users. There are NO assumptions on this sheet
Sub – Calcs – Annual Calculate the annual portion of your subscription users. There are NO assumptions on this sheet
Sub – MRR & Cust Summary A summary of your subscription calculations (The calculations in the monthly and annual sheets are long)
Marketing Centralizes the marketing data and applies conversion rates to create ‘registered users’ of your site (Which then buy, or you can simplify with one conversion rate, depending on your funnel)
Paid & organic Organic growth and paid traffic to the site. Feeds to the traffic build in ‘Marketing’
Email Calculates the sign ups to your email database. Feeds to the traffic build in ‘Marketing’
Blog & Social Calculates the traffic that comes from promotion activities by blogging and social media. Feeds to the traffic build in ‘Marketing’

Video training course

Coming soon.

Get the model with example data

The model will be immediately emailed to you. Payment is secured with Stripe. This would cost you $40k to build... if you could find someone who understood what you do.

€169

Get it with BOTH example and blank versions

This version includes two models, both an example and blank version. Do you value your time?

€219

Comments 3

  1. Do you have a model for market-network platform, or network marketplace model, like AirBnb, Houzz, Uber etc.. That supports a mobile payments platform?

    Thanks

    1. Post
      Author
  2. Hi there , I’m in the process of buying a subscription e-commerce that is about 5 years old with 200k in revenue. So they already have a certain amount of data but I want to test some optimisation scenarios and see how it plays out down the line. Would this model work for it? I’m assuming with a few tweaks maybe? Thanks

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