maven ventures investment thesis

VC investment thesis: Maven Ventures

Tl;dr: This is the Maven Ventures investment thesis where they invest in startups with network effects.

About Maven Ventures

Maven Ventures is the leading seed venture fund for emerging consumer software startups propelled by network effects and hypergrowth. The Maven team identifies future consumer trends that will change the way we communicate and live, then invests in great founders with a vision worth fighting for. We’ve already invested in what we foresee as some of the game-changing trends of the future like self-driving cars, novel marketplaces, and virtual reality.

Since many of the trends we look for are often unrecognized, we work with coachable founders at the earliest stages of launch to help define their vision. We also fund startups which have already raised a small Seed round and are experiencing initial traction, and need our help to scale the business. We teach founding teams how to reach product/market fit, hone their consumer messaging to grow to millions of customers, and achieve sustainable hypergrowth. Our team and roster of the best consumer growth mentors in the industry teach cutting-edge consumer growth techniques. We strive to be the most active and helpful Seed investors for all of our portfolio companies.

Some of their deal involves the below from CrunchBase.

maven ventures deals

What they offer

Maven Ventures focuses on helping consumer startups achieve massive scale, which we define as millions of happy customers who love the product and need to use it every day. If you want to try to make a quick flip to Google or Facebook, Maven Ventures is not for you. If you want to build a lasting, billion-dollar consumer brand that will change the world in a positive way and delight millions of customers, then we would love to hear from you. Here’s what comes from partnering with Maven:

  • Up to $500,000 in Seed funding and consideration for follow-on investing.
  • Access to the Maven team: attend regular meetings with the Maven team for access to their expertise and support in the following areas:
    • Consumer growth techniques and customer acquisition
    • Marketing, messaging and PR
    • Product/market fit
    • Recruiting and hiring
    • CEO coaching
  • Exclusive mentor events: free, VIP access to the Hypergrowth Retreat and other events with the Maven mentor network.
  • Professional services: benefit from special Maven connections and introductions to leading tech companies like Apple, Google, Facebook, Twitter, and Amazon. Get access to Maven’s vetted list of service professionals to help with PR, messaging, recruiting, technology services, and more.
  • Fundraising advice: we advise and guide founders on all elements of fundraising. Instead of a demo day, we introduce you directly to relevant Maven limited partners and our network of trusted co-investors to close your Seed and subsequent rounds.

Maven Ventures investment thesis

Our investment thesis at Maven is to identify emerging consumer trends and invest in software technology that transforms millions of lives. Here are some of the areas we’re exploring right now. If you’re starting an early-stage company related to one of these themes, with a committed, technical team and a vision worth fighting for, we’d love to hear from you.

  • High-growth consumer software: over the past 10 years, the Maven team has invested in dozens of consumer software companies. We’re looking to invest in the very best founders building great products and technology, solving a real consumer problem, that can scale quickly to millions of happy customers without a lot of paid marketing. Examples include consumer mobile and web products in areas like fintech, social/ communication, marketplaces, and the emerging AR/ VR industry.
  • Autonomous vehicles: my partner Jim shared his thoughts on why autonomous vehicles will change the world here. We were early investors in the autonomous driving industry and have backed companies like Cruise, Embark, and May Mobility and are exploring several themes in the space including (1) credible, experienced teams building software for autonomous vehicles, (2) companies that are building the future consumer experience for autonomous vehicle passengers, (3) a new teleops startup to help manage autonomous fleets, and (4) new software companies that the rollout of autonomous cars will make possible.
  • Consumer digital health: digital health has been a growing area of interest since my time working in the healthcare strategy practice at Deloitte Consulting. I’ve made multiple investments already, and we’re looking for more software-driven products that can be adopted by individuals (not provider tech or med devices). I shared more detail on my digital health thesis in this post.
  • Women’s financial power and independence: we’re witnessing massive shifts in demographics, consumer behavior, and decision-making related to traditional gender roles. I’m actively searching for software companies that will experience heightened growth because women are getting married later in life, advancing in more professional careers, and are more financially independent. I have lots to say about this one — but I’ll keep it brief and share just a bit of background data on this trend here and here. New investments in this area could span any of other interest areas — healthcare, social, communication, fintech, autonomous vehicles, etc.
  • Esports: this is already a massive category in other parts of the world, and well on its way in the US. While we traditionally don’t fund gaming companies or teams, we are excited about the market for new messaging, communication, or other software applications that enable or enhance the esports experience for the tens of millions of fans and players worldwide.
  • Blockchain and cryptocurrency: this technology is creating a fundamentally new way for us to transact and store information, with the potential to have ripple effects in many verticals that will positively impact millions of consumers. While we have yet to make an investment in the space at Maven, we are convinced that this nascent technology is here to stay and will have a massive impact on our global society, and expect our first investments to happen soon. We are meeting great entrepreneurs building consumer companies that have massive potential on top of this emerging tech, and we’re looking to meet many more.

The areas above represent defined areas of interest for me and the broader Maven team, and we are always open to meet with these and other software-driven startups led by passionate, driven founders that will positively impact the lives of millions of consumers.

However, there are a handful of areas we’ve historically had a really hard time getting conviction around and tend to avoid including: dating, travel, mobile games, alcohol and drugs, gambling, pure hardware (though we have invested in some great software companies that also have a hardware element), and physical products / CPG. We love referrals, so please think of Maven when you meet great seed-stage companies that fit into our investment themes.

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