Shrinking a market and owning it

I was talking shop on Saturday night with a VC and he mentioned offhandedly an anecdote about owning markets, but it was a little...
reputation cost investor venture capital

A reputation comes at a cost, and should

Dictum meum pactum is a phrase I learnt in high school whilst writing essays for my application to Oxford University and it is the...
lumos failed startup blog business

Lumos- Failed IoT startup postmortem learnings

Lumos failed, here is the postmortem Lumos (Think Harry Potter) was an IoT startup billed as "Smart switches that don't need switching". It failed in December...
go to market startup bootcamp

Andreessen Horowitz Bootcamp: Go-to-Market Best Practices for Startups

Four partners at Andreessen Horowitz put together a fab deck for a Bootcamp they ran in 2015. In it they discuss go to market processes,...

How to get creative with marketing when paid channels are too expensive or customers...

This is a keynote that I gave at Malaysia's "Growth Hacking Conference 2013" for marketing.