three real stories of founder struggles

You are not alone. 3 stories of founders and the struggles they faced

Tl;dr: 3 real stories from founders on facing do or die struggles in my words. I don’t normally write inspiration blogs, so this is worth a read. In 2018 it just so happened I had a lot of calls and meets with amazing founders which got me thinking. In every meeting, the founder had their own unique story of misery …

steve jobs top 100 email

MEMO: Steve Jobs agenda for a secret meeting

Tl;dr: Steve Jobs’ agenda for a secret Apple meeting which was leaked during a lawsuit with Samsung. In October 2010, Steve Jobs sent an email to Phil Schiller (a member of the company’s executive team since Steve Jobs returned to Apple in 1997) with the subject line “Top 100 – A.” It was an itinerary for a top-secret meeting called …

stephen elop burning platform memo

MEMO: Nokia CEO Stephen Elop’s Burning Platform

Tl;dr: Stephen Elop’s Burning Platform memo on Nokia on the need to decide how to either build, catalyse or join an ecosystem. Nokia once owned the mobile market. It’s clear that they lost out. But back in 2011 Nokia CEO Stephen Elop had the balls to say they were in trouble. In February 2011, we wrote the famous “Burning Platform” …

sean parker email spotfy

Sean Parker ’s Email to Spotify’s Daniel Ek

Tl;dr: The email Sean Parker sent to Daniel Ek at Spotify to start getting involved with them.  If you have watched the Social Network, or are a startup nerd, you will have heard of Sean Parker. He’s founded companies such as Napster, Plaxo, and Airtime, and famously became Zuck’s guru at Facebook. But there is more. In August of 2009 …

polar bear hunting for startups

Polar Bear Hunting to understand your target audience

Tl;dr: A simple analogy to understand who your audience is and how to define them so you can go looking for them effectively. This applies to anything, including finding a cofounder, or looking for sales prospects. I teach this to literally everyone.  Every single time I’m on a call and they’re wondering about their target audience, or even why things …