polar bear hunting for startups

Polar Bear Hunting to understand your target audience

Tl;dr: A simple analogy to understand who your audience is and how to define them so you can go looking for them effectively. This applies to anything, including finding a cofounder, or looking for sales prospects. I teach this to literally everyone.  Every single time I’m on a call and they’re wondering about their target audience, or even why things …

Actually getting your first customers at a startup

Tl;dr: Just because you hear a great piece advice, doesn’t mean that you will actually do it. I’m going to give you are real example of how a client could do something that don’t scale but wasn’t doing it. I want to give you a wake-up call to take action now and get your first customers. Pretty much everyone has …

Why your financial model should forecast 3 not 5 years

Why your financial model should forecast 3 not 5 years

Tl;dr: Build a 3-year financial model and not a 5 year one. It’s easier to build and defend. More years mean more uncertainty and more questions. How many years should you be forecasting in your financial model when building a model for investors? This is a pretty nerdy question, and whilst it might seem trivial, it’s actually a core one …