coffee

Shrinking a market and owning it

I was talking shop on Saturday night with a VC and he mentioned offhandedly an anecdote about owning markets, but it was a little peculiar as it involved actually making the market smaller. In my OCD like fashion I did some reading and I think this concept is a learning worth sharing. The anecdote, you ask? Well, it is this: …

your problem is not my solution

Your solution is not my business problem

TL;DR; A blog to explain why the business problem your startup is so important and how your solution needs to be an outcome to that problem Harvard Business School marketing professor Theodore Levitt once said on problems, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Founders spend too much time trying to create products with features rather than …

Smiling face

The birchbox business model isn’t great, so why is it now being cloned in Indonesia?

Tl;DR:  Understand the birchbox business model and whether it actually makes sense. Should you always copy models to new regions? Birchbox kicked off the first modern ecommerce interpretation of a subscription business model in September 2010, promising to send a personalized box of 5 deluxe size beauty samples to customers on a monthly basis. The business model has been extended (BirchBox …