Smiling face

The birchbox business model isn’t great, so why is it now being cloned in Indonesia?

Tl;DR:¬† Understand the¬†birchbox business model and whether it actually makes sense. Should you always copy models to new regions? Birchbox kicked off the first modern ecommerce interpretation of a subscription business model in September 2010, promising to send a personalized box of 5 deluxe size beauty samples to customers on a monthly basis. The business model has been extended (BirchBox …