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Masses of insight into startup, raising, scaling, investing, and getting smarter on everything that will help you fail less and succeed more.
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All the content on my blog is conveniently categorized so you can easily find what it is you are looking for. Pick a category to find courses, in-depth blogs, quick Q&A, videos, and interviews.
You distribute your startup on Android and Apple stores and make money charging for in-app services. You have aspirations for virality to drive your user adoption.
Learn moreFor ecommerce startups that sell physical goods such as fashion, food, supplements. Ship from your own warehouse. This was originally based on a fast fashion ecommerce startup I invested in. It's not a marketplace model.
Learn moreStartups that are a real marketplace. There is both a supply and demand side (Both are modelled specifically). Think Etsy, eBay, Uber etc. The model covers listings, ads, member, payment, transaction, and affiliate revenue streams. This does not do 3 sided marketplaces. I made a basic and advanced version. The advanced has a lot more functionality.
Learn moreYou're a complex enterprise SaaS startup with a complex sales process. You might have enterprise, consumer and SME customers (Don't need to do all 3 but they are there). You are also a nerd that knows what they need as this is a huge model. I built a basic version of this for my own enterprise raise so it's not airy fairy.
Learn moreSaaS startup with monthly and annual contracts. Self-onboard and sales supported customers. Think Buffer, Zapier, Hubspot, or Xero. Cohort model with all the capability you expect including expansion revenue, churn and full marketing funnel. If you are in SaaS this is a no brainer model for you. Get the enterprise SaaS model if you have a long sales cycle though.
Learn moreFor subscription ecommerce startups that sell physical goods via subscription. Ship from your own warehouse. Combines both subscription and traditional ecommerce product sales in one model. This was designed for D2C companies such as Birchbox, Dollar Shave Club, Bark Box, and IPSY.
Learn moreYou can't afford top talent with just cash, so you need to incentivise them with options. What the heck does a structure look like? I'm made a model based on Silicon Valley best practice which you can transparently use with your team. This is literally the only ESOP model on the internet and that's why I took on the pain to build it! You will decide on a fixed structure and you will be able to apply it to every hire so every evergreen, promotion, and performance grants are defendable to keep everyone on board that you are always fair. This is different to a cap table.
Learn moreThe most detailed Excel model to to track financing rounds that you can buy on the internet so you know who owns what of your company. The tool is also great for lawyers to manage clients as it has the functionality to track all the complex changes you need to make and be auditable.
Learn moreFree tools
I’ve made a tonne of tools you can download for free.
You can check them out here:
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