Financial models

Hey you! I’m working on making navigation more of a pleasure for you. These pages are going to look a little ghetto; I’m focused on helping you get the content for now.

  1. Step 1 is just spreading out all my blogs by categories for you. I can also more easily see where I need to add more content to fill in the gaps for you.
  2. Then I’ll add in filler and fancy shite to make it all look pretty.

If you’re an expert on any topics and want to teach others from your hard-won experience, message me as I’d love the help to make more quality blogs.

Financial models

If you want to raise money, short version for material, you need a pitch deck and a financial model; both are hard for very different reasons. Think art and science.

What’s important is that spending time on both these activities (if focused) is hugely valuable:

  1. Make answering Q&A with investors far less stressful
  2. Build conviction that your business is viable (so important for early stage founders)
  3. Help you pitch new staff, media, partnerships, you name it

Financial models can be scary for a lot of people because there is just so much to learn and (for most) so much you don’t know you don’t know.

I taught myself everything and I’m a quasi expert on around 6 industry verticals now and I can tell you:

  1. There is a lot to learn
  2. Some verticals are harder than others
  3. You can start basic and build up knowledge as and when you need to
  4. You can learn everything to a quasi-expert level if you keep learning
  5. Being a full-on expert is 1000x more work which is why I always stop at 90% knowledge

To be clear, I sell financial models. The reason that I made them is that they require an immense amount of specialty skill sets. For most, it’s not worth building your own unless you came out of M&A or consulting. I generally recommend using a template if it is close enough.

Most people will look at templates and not even understand metric acronyms. How can you build a good model if you don’t even understand what you should care about? You can’t.

I love this topic, so I’ll progressively build out more content not that I see what I have written so far. Just be aware that if this is a topic you want to be competent at you have to be dedicated. It is lots of fun (once you get into it) but it is fecking intimidating at the start.

Blogs to read

I don’t have a tonne of blogs, but the ones here are important.


How to fill in a financial model template

How to forecast your fundraising till you exit

How to make your financial model look professional. Before and after example

Make your financial model with averages

Two macros to help you clean up a financial model way faster

Understand different kinds of cash flow in your startup

Use Dollars in your startup, especially for your financial model

Why you are making a financial model for your fundraise is wrong

Why you need a financial model to fundraise

Why you need a financial model to operate a startup

Why your financial model should forecast 3 not 5 years

Financials revealed: British startup darlings by numbers


50Folds Excel Productivity Addin For Modeling


App social fundraising financial model in excel

Basic marketplace financial fundraising model in excel

Ecommerce business plan fundraising financial model for physical inventory

Enterprise SaaS, consumer and SME financial fundraising model in excel

Marketplace financial fundraising model in excel

Subscription ecommerce fundraising financial model

The Definitive SaaS Financial Model Template for Startups

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