Hey you! I’m working on making navigation more of a pleasure for you. These pages are going to look a little ghetto; I’m focused on helping you get the content for now.

  1. Step 1 is just spreading out all my blogs by categories for you. I can also more easily see where I need to add more content to fill in the gaps for you.
  2. Then I’ll add in filler and fancy shite to make it all look pretty.

If you’re an expert on any topics and want to teach others from your hard-won experience, message me as I’d love the help to make more quality blogs.

Strategy content

Learn about startup strategy. This is core to ensuring that you are focusing on the right things so you aren’t just working hard (you’re working smart).

Business models

The birchbox business model isn’t great, so why is it now being cloned in Indonesia?

Barkbox: Barking mad? Why some business models applied to other verticals can work

How did Groupon make money? What was so smart?


Passion is over-rated. Build a better mousetrap instead

AA 027: The two key business model tests to know if you are fundable

Shrinking a market and owning it

The real reason launch a startup faster (not talked about)

Parable of defensible software network by Fred Wilson

Startup barriers to entry – Economic Moats For Early Stage Startups and Investors

If you do this one thing your startup business model is doomed to succeed!


The direct to consumer landscape. You need to see this picture. Wow.


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