TL;DR: What Reid Hoffman provides as a pitch deck guide to startup founders.
Wouldn’t you love to know what a big name VC portfolio companies as a pitch deck guide if they were to write one? It’s not something you would exactly have access to normally, right?
Well, good for you. I was going through my Evernote tags for ‘blogs to write’ and accidentally happened upon a note I saved from some time back, which I used when structuring my template pitch deck. You can download it here.
This note happened to be an email I was forwarded from a friend in the Valley. It’s a private email Reid Hoffman sent- I’m not getting into any more details. I never intended in sharing it, but I can’t see why I shouldn’t if it helps one of you hustle your goals. Mr. Hoffman seems to be a top bloke since he opened up his LinkedIn deck, so I hope he doesn’t mind me sharing a spot more.
Reid Hoffman’s pitch deck guide
A great pitch deck is concise (15 slides) and highly focused. And in the deck I like to see the following points covered (yes, this is my preferred order):
- One/Two sentence pitch for company -value proposition (1 slide)
- Brief history – founded when capital raised to date and from whom, capital needed in new round (1 slide)
- Who/Team – give me some context of who you are, your backgrounds, success/failures so I can get an idea of your ability to deliver and surround yourself with experienced talent, also include any board members or advisory board members that may be relevant (1 slide)
- What’s the problem? – too often I see pitches where the entrepreneurs dive right into the product and I scratch my head thinking why in the world we need another lifestreaming service or social network or ad network (1 – 2 slides)
- How do you UNIQUELY solve the problem? – solving the problem just like everyone else is not exciting. You need to show how you solve the problem UNIQUELY and ultimately deliver a 5-10x improvement for the customer in terms of ease of use/functionality and cost. What this boils down to is your simple product pitch. (1-2 slides)
- Product/Tech – make sure to tell me about your secret sauce or core tech that enables you to deliver a unique service – screenshots, overview, etc – could be a good time to go into demo in a live meeting (1-2 slides)
- Customer traction – is the product in hands of customers? if so, how long in market and share some data on users or beta customers or customers (1-2 slides).
- Market size/Competitive Overview – how big is the market and how do you come up with that number – how are you positioned in the market – show graphically maybe by offering or value proposition (this is where you get your typical top right hand corner Gartner like quadrant). A sin is to tell me you have no competition (1 – 2 slides)
- GoToMarket Strategy – how will you grow quickly and in a capital efficient manner? How will you sell your product – online, direct, or indirect sales? any potential partners signed or game-changing partners that will help you deliver? (1 slide)
- Business/Revenue model – show me that the economics of your business work – note that single digit gross margins will get you thrown out the door pretty quickly (1 slide)
- Financials – yes I know for early-stage customers it is at best a guesstimate but give me an idea of how this will grow, what the revenue numbers look like over the next 3 years to give me an idea of how the business scales, and ultimately it helps me understand the true cash needs for the business to get to breakeven (1 slide)
- The financing round – c(1 slide)
- Milestones-what milestones have you hit so far and what do you plan on realizing during the next year with the new cash (1 slide)
If you cover all of these points from the pitch deck guide, the deck should be about 15 pages in length and provide a great overview for potential investors. One other point that I want to highlight is that how you position your business is key. You need to make sure that your audience gets where you fit in the ecosystem quickly and how you are different from what else is out there.
I did a little formatting to make things easier to read, otherwise, this pitch deck guide as it was.
Hope it’s useful to you? If you have any thoughts, sound off in the comments below!
Do you agree with the layout? Do you think 15 slides is right?
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Should their be a slide about – why are we pitching it to you, be a part of it
if not Why?
No. You can write in the ‘forwardable email’ why you are pitching them. No need to make a slide. Takes too much time and is not standard practice. You’re trying too hard.
Write in email something like:
Further to offer, appreciate the offer to connect me with Roelof. We have seen he has invested in a lot of marketplace business we respect like Uber, Airbnb and Booking.com. He hasn’t invested in food and mentioned in a blog that he would like to. Hopefully, we’re what he is looking for.
Quick summary of us
Pitch deck attached. If of interest, would love to share more on what we are working on.
Hugs and kisses.