polar bear hunting for startups

Polar Bear Hunting to understand your target audience

Tl;dr: A simple analogy to understand who your audience is and how to define them so you can go looking for them effectively. This applies to anything, including finding a cofounder, or looking for sales prospects. I teach this to literally everyone.  Every single time I’m on a call and they’re wondering about their target audience, or even why things …

How to actually win startup awards

How to actually win the award in a startup competition

Tl;dr: Tips on how to make a winning application for a startup competition. Learn how judges actually review and decide who wins. You work really hard on your startup and sometimes it feels like there is no real upside to it and no appreciation for your dedication. In the early days of a startup, any kind of social proof can …

Dumb ways to die as a startup

Dumb ways to die as a startup

Startups are more likely to die than to succeed. One can learn more about what not to do than what successfully worked for others. I did a talk at Oxford University about Dumb Ways to Die. I break out some of the key reasons that startups fail. The five things to watch out for are: Team – founder blow ups …