Below you'll find a list of all posts that have been tagged as “Marketing”
TL;DR: This blog covers the role of the viral cycle time (CT) in viral growth of your startup. What happens when someone really loves your product and/or the mechanics of a product compel them to share and interact with their social network? They share more, right? This blog is about how long it takes them to share since if …
This blog is a simple introduction to explain the K factor in viral growth. This is part of a series of blogs to explain virality in models You’ve heard of going viral. It’s this magical thing where you put something out into the world and without much effort, you are an overnight sensation. But underlying this ‘magic’ is an actual …
Struggling with mobile growth? Well I found a mobile growth handbook with a list of 45 tips to try that’s worth 15 minutes of your time flicking through to list a few to implement and help hit your targets! The deck is below, but I have pulled out a few bullet points on ones that are worth reading. Some of the …
Deena Varshavskaya founder and CEO of Wanelo gave a presentation at 500Startups COMMERCISM 2014. I read the deck two years ago when I was looking into the discovery commerce industry. In the video (above) and deck (below) Deena chats about her failings and how the team and her got to her first one million users. It’s a pretty honest, casual chat that …
Brian Balfour, VP Growth at HubSpot gave a presentation at 500 Startups’ Distro day in 2014 on “How to Design and Track Viral Growth Experiments”. There are some good tips about how to think about how to grow your startup. One of the key points is that there are no silver bullets! Brian wants to drive home it is about the …
