Below you'll find a list of all posts that have been tagged as “Research”
Tl;dr: An in-depth analysis of SaaS stats derived from a survey of 385 SaaS companies. Understand ACV, distribution channels, churn rates, efficiency ratios and efficacy of marketing. We go through about 50 slides and I share my thoughts on each of them KBCM Technology Group undertook their 7th mega annual survey of ~385 private SaaS companies. I’m sharing the report …
Tl;dr: This is a viral growth for startups overview which explains how to model virality in detail. There is a free excel model to download You’ve heard about going viral. Do you know how the hell to model it in Excel? As in actually set out all the assumptions, explain how you are going to engineer virality over time across …
TL;DR: This blog covers the role of the viral cycle time (CT) in viral growth of your startup. What happens when someone really loves your product and/or the mechanics of a product compel them to share and interact with their social network? They share more, right? This blog is about how long it takes them to share since if …
This blog is a simple introduction to explain the K factor in viral growth. This is part of a series of blogs to explain virality in models You’ve heard of going viral. It’s this magical thing where you put something out into the world and without much effort, you are an overnight sensation. But underlying this ‘magic’ is an actual …
TL;DR: Check out the Fyre festival pitch deck The social media world is a buzz with the failure of the fyre festival. The same media that served to build tremendous awareness in the millennial segment, equally tore the event and the organizers down with fervor. Out of the event, various staff have surfaced and spoken ill of it. More interesting to …
