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Work Life Fund 1

VC Pitch Deck

The venture capital pitch deck used to raise Work Life Fund 1.

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VC Pitch Deck- Work Life Fund 1

About Work Life

Work Life Ventures is a VC firm that invests in tools and services for people. It was founded by Brianne Kimmel and has raised two fund to date on the future of work.

Work Life is a future of work focused fund not tied to “Consumer” or “Enterprise” labels, but rather focused on new tools and services to unlock individual potential through creativity, productivity and new types of work.

They are backed by Marc Andreessen, Chris Dixon, Matt Mazzeo, Alexis Ohanian, Garry Tan and other investors in Silicon Valley. With support from Zoom CEO Eric Yuan, InVision CEO Clark Valberg and executives from Dropbox, Drift, Slack, Webflow and more.

Work Life Fund 1 Pitch Deck

This is the Work Life Pitch Deck used to raise $5m announced on Sep 10, 2019.

Reading list

Brianne Kimmel shares some comments on her deck in My pitch to Marc Andreessen, Zoom CEO Eric Yuan and investors in Work Life.

I’ve included her commentary on the Fund 1 slides below.

Pitch deck slides and commentary

I’ve included commentary from Brianne.

Fund 1 slides

Worklife is a future of work focused fund not tied to “Consumer” or “Enterprise” labels, but rather focused on new tools and services to unlock individual potential through creativity, productivity and new types of work.

Here is an early version of the deck that I used to pitch early LPs.


Overview:

Bullet points to describe the fund strategy and high-signal LPs involved.

Fund I has a fairly high number of investments by design.

The goal is to build a broad network that aligns to my core thesis. I’m anticipating 70% of companies will fall under the “work” category and 30% will fall under “life” such as education, childcare and services that are consumer, but directly impact your work life.

About slide:

value proposition to founders, achievements, and fund differentiators

Market opportunity:

Define the market opportunity and provide examples of companies that align to your thesis.

In this case, my LP base is focused on Silicon Valley investors and executives with deep expertise in the space, so this section is fairly light.

 

Theme slides:

A key trend, unique insight or thought that demonstrates access, expertise and ability to win deals aligned to the theme.

In this case BYOT is a term I coined to describe tools that people discover on evenings and weekends, bring to work and land & expand inside of companies.

For creative tools such as podcasting, publishing, design platforms for architects, jewelers, graphic designers and animators, these tools grow through influencer adoption and social mentions, industry communities and creative agencies/freelancer platforms.

One of the core pillars of @WorkLifeVC is new technology that reimagine work.

The greatest innovations we’ll see in the workplace will come from new consumer tech that people discover & use daily to improve their work life. Technology gives consumers more leverage to advance their career without employer dependencies.

People want more ownership over their career and flexibility to seamlessly transition into new sectors and areas of expertise

People (not employers) will solve problems like career progression.

Affordable skills-based education is giving people more ownership over career progression @LambdaSchool and @WhiteHatGB accelerate & launch high earning careers not possible before @knowablefyi@superhi_ for ongoing learning to accelerate careers or start something new.

Online communities and forums create a compressed learning environment & safety net for members – Peers share insights and validate ideas – Members collectively refresh content & moderate – Safe space to job hunt or start something new @ThePracticalDev@girlboss

Professional coaching, on-demand advice & remote workspaces create new outlets for people to break into a new field Interests snowball into careers: self-education & consistent publishing to build expertise Interest based calls like Dial-up

GTM for software companies is increasingly similar to DTC brands: brand matters, community reduces customer acquisition costs and customer support costs and social signals drive purchase decisions over pure functionality.

Your work life is part of your identity.

For early builders, you’ll have periods with long hours and insane focus but at the end of the day you’re building what you love.

As you scale, keep in mind: people spend 1/3 of their lives at work, it’s a big part of who we are and how we view the world.

The modern workplace is a community with shared values, a discovery platform for new goods and services and a trusted source for news and information.

Offices are designed for Instagram.

Employees choose companies based on benefits and services.

Companies compete on culture.

I recently told Harry Stebbings on 20 Minute VC that “great company cultures aren’t coincidental. It requires insane focus and a commitment to company values.”

Fund Strategy slide:

‍A clear definition for how you plan to source, pick, win and support companies.

Track record:

‍List angel investments and advisor roles to demonstrate both access and deal judgement.

In this case, Webflow had received raised a $72M Series A from Accel and all angel investments were alongside top-tier firms or high-signal angels in the cases where I invested before a priced round.

Personal brand: ‍

What are you known for in the ecosystem? Why would they pick you over other angels and micro-funds?

 

Access & Scale:

‍How do you currently meet founders? How will you help your growing portfolio with limited resources?

 

 

 

Fund strategy:

Target fund size, average check size, carry & management fees.

Strike zone:

What companies and align with your thesis and fit within your strike zone of sourcing, picking, winning, and supporting.

Note: LPs also look for examples of companies outside of your strike zone, however, I have removed outside strike zone slides to avoid any signaling risk for founders.

Worklife Investor Update

In October 2021, Brianne shared an example of an investor update. Thought you might find it interesting.

Worklife October: $12M fund now valued at $54.9M: an update on fund performance, new investments in AI, and portfolio companies with a head start.

Dear investors,

It’s been an exciting few weeks with an AI-filled YC Demo Day and many portfolio companies releasing their AI features to existing customers. While this update is a little more product-driven, I trust you’ll enjoy seeing what companies are up to and how quickly they are shipping AI features to better support their customers.

Fund update:

We have an 8x distribution coming ($800k in total) from a portfolio company that’s been acquired by Patreon

So far, we’ve distributed over $5M to our investors and plan to hold our positions in companies like Deel, Hex, Supabase, Hightouch, etc.

The current value of our $12M debut fund is $54.9M. Although markups have been slower the last quarter we’re in a solid position

New investments:

Positional

Modern tools for content & SEO teams founded by repeat YC founders.

Co-investors include Lachy Groom, WorkOS CEO Michael Grinich, and YC alumni.

Why I’m excited about Positional: unlike SEMRush and other tools on the market, Positional is building intuitive tools that anyone inside of a company can use (founders, first content hire, SEO teams and external agencies).

Ramp, Mux, Stytch, and many companies in our network are early customers.

Bronco.ai

An industrial ERP that’s fully integrated with Oracle, SAP, IFS, and other manufacturing software tools.

Why I’m excited: Rare combination of extreme passion and excellent execution coming from this young SF based team.

They’re already winning deals and competing head to head with incumbents in the industrial software space.

The products they offer today:

Lasso moves mission-critical information effortlessly between business data systems.

Lasso is used by the largest systems integrators and IT teams to automate data modeling and pipelining, from inventory to scheduling to invoices.

Stampede unifies the data left behind by all of your operations.

Dashboards, process maps, alerts, and answers on command by generative AI.

AI announcements:

  • Positional released its Auto Detect tool for flagging AI-generated content at an article and sentence level.
  • Equals released the first AI spreadsheet assistant: generate formulas, write SQL, summarize data, and more.
  • Basedash released AI-powered dashboards directly from your database.

As always, please don’t hesitate to reach out if you have any questions.

Deck collection

You can see all the other venture capital pitch decks in this collection  by smacking the button below:

VC Pitch Decks

 

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