Fundraising Financial Models For Nerds
Financial Model Support
The most detailed models you will find to forecast your startup’s future. Bring your assumptions and get a spectacular outcome
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People Think These Are Awesome
Paul Bryant
Hideki Fujita
Vincent Rizzo
Suzaan Krugell
Robert Rudd
Richard Woest
Melissa Koch
Understand These Financial models
- If you’re here, you’ve been looking for something awesome but haven’t found it yet.
- You know that building a great model is a lot of work, so you want something that will get it done for you.
- More than just ‘done’, you want better than you can do yourself.
This is what I offer you. I’m going to explain what clients use my models for, who buys them, why they’re great and whether you should get another template in total honesty.
App Social Financial Model
You distribute your startup on Android and Apple stores and make money charging for in-app services. You have aspirations for virality to drive your user adoption.
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Ecommerce Financial Model
For ecommerce startups that sell physical goods such as fashion, food, supplements. Ship from your own warehouse. This was originally based on a fast fashion ecommerce startup I invested in. It's not a marketplace model.
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Enterprise SaaS Financial Model
You're a complex enterprise SaaS startup with a long and complex sales process with multiple fee streams which is impossible to model! You might have enterprise, consumer and SME customers (Don't need to do all 3 but they are coded). You've tried to find a template and nothing exists, and for good reason (who would spend the time to make a template like this?).
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Marketplace Financial Model
Startups that are a real marketplace. There is both a supply and demand side (Both are modelled specifically). Think Etsy, eBay, Uber etc. The model covers listings, ads, member, payment, transaction, and affiliate revenue streams.
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Basic Marketplace Financial Model
Ecommerce startups that are a real marketplace. There is both a supply and demand side. Think Etsy, eBay, Uber etc. The model covers listings, ads, member, payment, transaction, and affiliate revenue streams. This is the basic version of the advanced marketplace model.
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SaaS Financial Model
SaaS startup with monthly and annual contracts. Self-onboard and sales supported customers. Think Buffer, Zapier, Hubspot, or Xero. Cohort model with all the capability you expect including expansion revenue, churn and full marketing funnel.
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Subscription Ecommerce Financial Model
For subscription ecommerce startups that sell physical goods via subscription. Ship from your own warehouse. Combines both subscription and traditional ecommerce product sales in one model. This was designed for D2C companies such as Birchbox, Dollar Shave Club, Bark Box, and IPSY.
Learn moreWhich Financial Model is Right For Me?
My models are built for literal business models. If it says it is for SaaS, think of a SaaS business model and that’s what it is for. The same goes for ecommerce and marketplaces.
The confusion happens when you have some sort of hybrid model (often with hardware) as out of the box my models will not do everything you need. I can change models but this starts with a $3000 budget.
If you are confused about which model to buy, message me first. Tell me about your business model and I will advise you what to do.
Why Did I Make These Models?
When we started Delivery Hero I spent far too long building my own startup model.
I shudder to think back on the time I wasted. FFS, if I only had a template that I could fill in and get done!
I resent you with so much to do having to make a model from scratch when realistically most people aren’t even capable of doing one.
When I struggled, I was banking competent at modelling (better than most), I’m a total beast now. I make the models no one can make or will put in the time to build because no one should live in Excel hell.
I want you focused on ‘disrupting’ the world!
Evaluate your idea in detail
This is when you want to go deep, especially if you don’t know what you should be thinking of as the assumptions will tell you.
These are large models which take time.
Fundraising
Investors expect a model. So regardless of whether you want to make a model, you’ll be expected to have one.
Mine will make you look like a boss.
Run your company
I love hearing from founders who have built a startup to a million in revenue and still have no clue what they are doing. They are hustlers.
There does come a time when you need to do boring things like forecasting and then planning based on what you want to achieve.
My models will shock you into thinking about new concepts
For planning
If you are a whiz already, you know how long it takes to make a model.
Out of the box, you can start seeing how marketing spend might lead to revenue and the impact on your P&L. You can play with the need of support staff as you scale.
My models are very integrated so if you do one key change, you’ll see all the knock-on effects.
Who Are the Models For?
In short, my models are for everyone in or with an interest of the startup ecosystem. I see hedge fund analysts buy models to learn how to think about an industry. My models aren’t just tools, they’re learning experiences.
Clueless Founders That Have Had Enough
Do you get stressed out that you don’t really understand SaaS or Ecommerce?
You’re not dumb, you just are new. You don’t know what metrics matter, what to focus on and what is irrelevant.
This is an accelerated way to learn as you can play with new things dynamically. You will need to be committed though.
See CPA or CPL and don’t know the acronym? It’s time to learn them. The model will give you something to fixate on to learn.
Fundraisers
These models are literally made for you. I resented how much time I blew making my own when I was raising so I made ‘the’ templates for you.
Yes, you need to know assumptions, but you don’t have to code shite. It’s just there for you to fill in.
The time savings are a joke because you will never be competent to model at my level.
FP&A Nerds to Forecast
A lot of large companies buy my models. I know you so you know why.
My models are not made for operational management, but because they are so large they are an epic starting point.
Even if you don’t use them, you steal sheet logic, build on them etc.
I’ve never had someone say they regret spending time in the models, let alone regret what they cost
Learning Addicts
I have some guys who literally buy anything I make. To them, if they get a few new learnings, it’s worth it. I always figure out something new. If you love learning and Excel you can get months of hours of my thinking in a model for less than an hour of my time.
Students
Whether you are an undergrad, doing an MBA, or exec edu, if you want to learn pragmatic applied financial modelling in practice, I don’t know where else to go as I want to know!
Damadoran of course is amazing, but it’s CF theory. I apply the financial literature selectively, but I forgo academics for reality. If you really want to learn fin modelling and a business model, get one.
Financial Advisors
A model provides you with one licence per client. I know a lot of advisors use my models for their clients and pretend they made them.
Book a call and I’ll edit the model as needed for your needs. I’m fine you help your clients so long as you don’t take advantage, right?
Lawyers
Typically lawyers want my cap table and ESOP models, You can provide value add, and I sell you a licence fee per client.
Most Detailed
You’ll open my models and think “WTF!”. Yeah, they will be overwhelming at the start, but once you get into them, you’ll wish there was even more pre-built.
I have to make my models because I can’t find people who can understand them to do better.
Bottom Up
I don’t care if “you think you’re good”. You could be an elite level PE analyst and I’ll still school you.
What you did doesn’t apply to startup land. If you want to really learn a new business model, you’ll get more than an MBA here. Only it will be useful.
Learn Logic in Excel
I literally model in my head and then apply it in Excel. Financial models are just a lot of logic sequences.
If you want to get really good at Excel, you just need to look at ‘how’ I approached a problem and built it, follow the logic and you’ll be able to do crazy things yourself with practice.
Investors Will Be Impressed
I’ve seen a lot of fundraising models, and they are generally pretty good, but they just aren’t great.
The ones I refer to are by people who are really competent and enjoy making models. Most people can’t do more than a SUM function if you are honest, right?
You get an out of the box template designed for your business model. So long as your assumptions are solid, you look like a pro!
Crazy Value For Money
My models are the most expensive ones you can buy. They’re also the best and best value. I can make something you buy online for $100 in a weekend, but I don’t (I spend weeks and give stuff like that away for free). It’s taken years to build these complex models.
I charge more per hour for a call than all but one of these models. If you’re thinking “why should I spend this much!?” you shouldn’t. You can’t buy anything close to this level on the internet.
You Don't Care, You Just Want to Send a Model
You need a model and a pitch deck to give to investors to raise money. Perhaps you just want to tick the box and send a basic model, because they will fund you anyway. So sure. Send something if you don’t think anyone who receives it cares about it. It will save you time (unless you keep hearing a NO)
You Aren't Willing to Learn (for now)
If you don’t know much about your industry, you’re going to jack into my models and get lost. What are CPC, CAC, and LTV? That’s just to start. My tools are to enable you to hit your limits of nerdom and to keep pushing past so you get better at your job. They aren’t just tools they are learning experiences. If you don’t want to learn, avoid these models like the plague!
You Are Excel Incompetent
There are yellow boxes to signify what you can enter and change. You don’t have to make one formula in my models as they are all done for you. If you are a total Excel n00b, you will feel totally overwhelmed with all the sheets. These models aren’t for those who felt like learning SUM was an achievement
You Mistake Price With Value
My models are the most expensive that you can buy. But if you asked me for a model without knowing it was a template, I could charge you 20k for my templates, and you’d think you got the better end of the deal. There are just not many people who are capable of building what I do, and less that will commit the time. I can build the templates you might find in a weekend. I only charge 2x more.
