Startup and fund resources to execute better
Expert consulting to remove your biggest blockers
Get the tools, strategies, learnings, and coaching to fail less and succeed more in your startup.
It’s like a useful MBA – minus the crippling debt.
Purpose
How does this site benefit you?
If you are fundraising or dealing with complex things as a startup founder or investor, you want to read no-bs and detailed content. Better yet, you’d like some tools to use, right?
With 1700 posts, chances are your lawyer, investor, or financial advisor has learned from me.
Find blogs, guides, videos, and podcasts to help you start, scale, learn, or invest smarter.
Explore the “Education Section” to check out blogs (or use the menu to find what you want).
Featured in the Press
Taught at Top Business Schools
Testimonials
Read By Millions
Over the years, millions of people have read my content to improve their business. Some have nice things to say about it!
Learning time
Want free tools?
I give away for free what most would charge for.
Deal management tool
Understand the basics of how to run a process, how to reach out to investors, or how to answer questions from investors.
Manage Your Cap Table
Free template and step by step course to learn how to build and maintain your cap table up to series A.
See Real Pitch Decks
Largest collection on the internet with hundreds of decks that raised from investors

Who
Who the Flark is Alexander?
I blog because no one helped me when I bootstrapped my first startup and said I’d help others when I had the resources.
I worked at Lazard in FIG M&A, founded a tonne of startups that failed, built unicorns (Groupon, Delivery Hero, Lazada…), venture built, work in VC, board of many startups and funds, advised gov funds, mentored at 10ish accelerators, and consulted over a thousand companies.
I love solving issues, so I advise on business model strategy, fundraising and the things that keep you up at night.
Book 1-on- consulting
Consulting to break through challenges
Stuck and need help? Need to sort your fundraise, or how to grow faster?
Apply for one-on-one consulting with me.
App Social Financial Model
You distribute your startup on Android and Apple stores and make money charging for in-app services. You have aspirations for virality to drive your user adoption.
Learn moreEcommerce Financial Model
For ecommerce startups that sell physical goods such as fashion, food, supplements. Ship from your own warehouse. This was originally based on a fast fashion ecommerce startup I invested in.
Learn moreEnterprise SaaS Financial Model
You're a complex enterprise SaaS startup with a long and complex sales process with multiple fee streams which is impossible to model! You might have enterprise, consumer and SME customers (Don't need to do all 3 but they are coded).
Learn moreMarketplace Financial Model
Startups that are a real marketplace. There is both a supply and demand side (Both are modelled specifically). Think Etsy, eBay, Uber etc. The model covers listings, ads, member, payment, transaction, and affiliate revenue streams.
Learn moreSaaS Financial Model
SaaS startup with monthly and annual contracts. Self-onboard and sales supported customers. Think Buffer, Zapier, Hubspot, or Xero. Cohort model with all the capability you expect including expansion revenue, churn and full marketing funnel.
Learn more