- How the heck do I raise money from these investors you talk about?
- Should I use a convertible note or do a priced round and why?
- How do I use ESOP to build employee participation?
- I just raised, how do I set up and manage my board so I’m not their bitch?
- How can I validate my idea?
Executive Consulting
One-on-one, outcome-focused consulting designed to break roadblocks and focus you on results.
For execs at startups, VCs, and alt investment funds
- 1-on-1 consulting
- 100% confidential
- Awkward topics without judgement
- Online (Zoom)
- Refund if I can't help
What should I be focused on?
Don’t Think! Just Do!
Scaling Groupon was chaos! In Australia it went from a hotel room to 220 staff in 3 months.
We would shout “Don’t think! Just do!” when people asked questions.
But that doesn’t scale for long if someone isn’t checking you’re in the right direction.
That level of energy is what is required to win in the market.
Why not keep your head down and get help to ensure you are lazer-focused in the right direction without wasting time?
Who can I trust to keep it real with me ?
It’s So Hard and There Are No Answers!?
Building a startup and investing is incredibly hard. There are no meaningful numbers to support decisions.
You don’t have time to see the trees through the woods.
What you want are answers, specific to your circumstance.
- You tried pinging a friend on Facebook for startup help “Hey John- I’m raising a round. How do I structure the deal?” John shares something, but it’s not enough.
- You try reading blogs, but they are high-level and possibly confusing.
Shit. What now?
If only someone could set you straight, talk without bullshit and know what you don’t even know that you don’t know, that you don’t know yet.
Solutions
You’ve Found the Answer to Your Questions
I’ve supported thousands of founders over the years who have been introduced to me.
Now I’m available to you too.
What can you expect here? Outcome-orientated, one-on-one calls on whatever keeps you from being funded (or scaling faster).
If you’re here, you’ve read my blog, you’ve taken a course, listened to my podcast, or maybe someone said “You need to check this guy out!”
You know you need help, and that’s the most important first step to changing what you’ve been doing.
If you’re not sure if I’m the chap to support you, then have a read, check my reviews and decide for yourself.
A Letter From Alexander
I’m making myself available so that you can get one-on-one coaching. Overcome the mental blocks that are holding you back from achieving your true potential. Start breaking down your barriers and capitalize on opportunities.
If you’re thinking to yourself, what does he know that I don’t? The answer is nothing. You shouldn’t purchase this session with me. Do it your way. Make the mistakes that I made. Lose that big opportunity. Blow pitches with investors. When you don’t get the results you were hoping for and find yourself running in one place and going nowhere fast, it might be time to consider a different approach.
I’ve been an entrepreneur my whole life and have been advising founders for 9 years. I’ve built Unicorns including Delivery Hero, Groupon, and Lazada. I’ve also built others you haven’t likely heard of. I’ve helped people raise a small angel round-up to do an $8b IPO. Having worked in top-tier M&A at Lazard, as well as a VC in Asia, I have developed a specialised set of skills that are hard to access taken with my knowledge of startup operations and industry knowledge.
The advice I share comes from real and practical experience. That, combined with coaching thousands of founders, gives me a unique perspective, not only into the mind of an investor but also into what it takes to pivot, overcome objections and succeed.
Testimonials
Feedback From Founders I’ve Helped
Over the years, millions of people have read my content to improve their business. Some have nice things to say about it!
Why Consult with Alexander?
If you’re looking to jump ahead past the trials and tribulations of running a startup (or investment firm) or have a business problem that you need a solution for, then a consultation from Alexander is what you might need.
Here are 4 reasons:
Learn
1. Learn Nerdy Stuff Fast
You know you don’t know, but you don’t have the time to read fragmented blogs for a month to get proficient as you have shizzle to do running your startup!
I can help you go from zero to hero in just an hour.

unburden yourself
2. Discuss Your Problems
Share any problem you are stuck with. You won’t believe some of the things I get support founders with!
What’s interesting is that so many clients take time before they think “flark it, enough” and call me.
Some are in pain for months, only for me to come with a needle and pop their problem pimple.

- My cap table is flarked, is there anything I can do?
- My culture sucks, how can I get staff to work hard again?
- I need to fire my cofounder (Yeah, this is fun!)
- We’ve bootstrapped and want to scale. Um. What do we do now?
- I’m a solo founder with no management layer. I’m dying- how can I breathe?
execute
3. Make Important Decisions
After you have put in time, you will hit a crossroads to make a decision with crappy information, and the decision has meaningful implications.
You can’t talk to your staff. WTF do your friends know? You pretend to investors you have it together…
I won’t gaslight you into believing I have all the answers, but I listen and provide the options for you to commit to.

- We raised and we aren’t a “VC business”, we need to be a lifestyle, and the investors are going to freak out…
- Our competition got acquired by X, we are flarked. Can you figure out my strategic options?
- I hate people, how can I pivot to an automated onboarding method with no phone sales?
- We have an acquisition offer, but we still have so much opportunity, should we take it?
- I have another idea now. Should I shut down my startup, or should I work on this new thing?
improve
4. Be Better
I am not perfect. I study what great is, and I know what flarking up is from lived experience doing your job. I talk to more people than you, so I learn more. I can share those learnings.

- How can you fire someone without wanting to cry yourself and leave them feeling ok?
- How do you stand in front of 60 staff, present, and answer questions with confidence?
- How can you pitch investors with more confidence and authority?
- Learn to develop business strategy and be more metric-driven
- Learn to have more fun at work and develop your culture
Call structure
What You Can Expect
Understanding
You talk and I ask questions to uncover the underlying issue (not just what you are asking).
There is no judgement, but I’m direct to focus on results (not your feelings).
Discussion
I can tell you what to do on some topics.
Others are grey, so I will create the options and the pro/cons if it is a hard topic.
Action
You may need to do homework after.
We will otherwise discuss the options and help you decide on a path forward.
Book
Book a time in the link
Pick Time
Select a time that works for you (24 hours notice).
Prepare
Prepare a list of qu, or just rock and explain the deal.
Call!
Confidential Zoom call (Recording is optional)
Book Again
Book another call.
Get Started
Ready for Private Coaching?
Let’s start with a one hour call and go from there.
Comments (12)
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Reedah- I sent you an email.
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Alexander. I have some questions before I book a call. Can I email you some questions first?
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Hey Steven – Sure thing. Ping me an email and I’ll get back to you.
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Hi Alexander it’s funny I was an expat kid too! Look forward to chatting soon!
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Hi Brandon – Ha! Me too!
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We have some investors an investor aked us. Can we discuss these?
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Travis – For sure. Happy to help you out. Ping me an email or book a call and we’ll go through.
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Hi Alex – hope you are having a nice week! I have some things to discuss aabout out financial model. Can I send it to you with some questions first? Thanks Alex!
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Hey Sarah – Sure. Ping me an email with specific questions and I’ll give you some quick feedback. Best, ADJ
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Hey Alex – Been following you for some time. Do you do on-goiung calls to help me and my team? Thx
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Hi James- for sure. I have another page that covers this. I’ve sent you an email.
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I’d like to have a chat.