Difference Between The Basic And Pro Marketplace Model
| Basic model | Advanced model | Comment | |
| Profit & loss | 3 sheets | 3 sheets | Same |
| Depreciation | None | Detailed | Only in pro |
| Tax | Basic | Detailed | Inv bank style calculations |
| Summary P&L | Yes | Yes | Same |
| KPI | 186 rows | 207 rows | Additional KPIs |
| Registration conversion | None | 4 methods | Advanced marketing funnel |
| Supply side revenue | 3 types | 4 types | Add: payment revenue |
| Demand side revenue | 4 types | 6 types | Add: payment + adverts |
| Marketing sheets | None | Full | 10 marketing sheets |
| Charts | 35 | 115 | 3x more charts |
| Source & use | Yes | Yes | Same |
| Automated costs | Payment | Payment + tech | Email and server automation |
| Staff sheet | Basic | Basic + detailed | Large detailed staff method |
| Automated support | No | Yes | Automate CC + CS staff |
| Automated sales | No | Yes | Automate supply sales |
| Conversion to customers | Yes | Yes | Same |
| Registration sheet | Marketing driver | 4 methods | 3 more ways to control funnel |
| Mktg traffic to trial x2 | No | Yes | Conversion rates of channels |
| Paid & organic x2 | No | Yes | Detailed paid spend |
| Email x2 | No | Yes | Increase organic acquisition |
| Blog & social x2 | No | Yes | Increase organic acquisition |
| Channel sales x2 | No | Yes | CPL + CPA acquisition |
| Sheets | 16 | 29 | 2x the sheets |
| Formulas | 60,307 | 128,189 | It’s 2x a big |
| Filled model only | 99 | 319 | Template numbers |
| Filled + blank model | 129 | 369 | Nulled out version of the model |
