AppNexus is a technology company whose cloud-based software platform enables and optimizes programmatic online advertising. In total, they have raised $346.47M in 11 Rounds from 18 Investors.
AppNexus is a technology company whose cloud-based software platform enables and optimizes programmatic online advertising. Its enterprise technology platform maximizes yield and campaign performance for sellers and buyers of online inventory. As the world’s leading independent ad tech company, AppNexus is led by the pioneers of the web’s original ad exchanges. Headquartered in New York City with 23 global offices, AppNexus employs more than 900 of the brightest minds in advertising and technology who believe that advertising powers the Internet.
This is the original pitch deck to First Round Capital which was funded to focus on generalised cloud services, before pivoting to focus on Adtech.
Brian O’Kelley, the Appnexus CEO describes the pivot here:
“Originally we pitched our platform to three industries: financial services, healthcare and ad tech… Healthcare turned out to be a nonstarter because of the regulatory challenges and financial services needed thousands of servers. We knew a generic cloud platform had no chance against Amazon and others whose cost of capital was lower. But Ad tech turned out to be the perfect fit.”
“At the time we felt sort of silly for having to go back and pivot and raise more money so quickly, but it was much better to rip the bandaid off and invest all our efforts in the biggest opportunity we saw”
“Early on, it’s clear we missed that Microsoft, Google and Amazon would invest so heavily in the cloud — the amount of capex there is mind blowing and there’s no way a startup could have competed head-to-head,” says O’Kelley. Several of his investors told him outright this was the case but he didn’t turn the ship. “I was too stubborn to listen until we built it and saw what was coming the hard way.”
First Round capital blog: AppNexus’ First Pitch — Before It Steered Around the Cloud to Win Big in AdTech
Funding to date
|Date||Amount / Round||Valuation||Lead Investor||Investors|
|Sep, 2016||$31M / Undisclosed||—||News Corp.||2|
|Aug, 2016||undisclosed amount /Secondary Market||—||—||1|
|Feb, 2015||$62.67M / Series F||—||—||1|
|Sep, 2014||$25M / Undisclosed||—||WPP||1|
|Sep, 2014||$25M / Series E||$1.4B||WPP Ventures||1|
|Aug, 2014||$60M / Series E||$1.2B||—||0|
|Jan, 2013||$75M / Series D||—||TCV||3|
|Oct, 2010||$50M / Series C||—||—||3|
|Nov, 2009||$5M / Series B||—||3|
|Sep, 2008||$8M / Series B||—||Venrock||4|
|Jan, 2008||$2.3M / Series A||—||—||1|
|Dec, 2007||$2.5M / Angel||—||—||8|
The pitch deck
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