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Here’s the AdPushup pitch deck the team used to raise its $632k angel round with this pitch deck. They went on to raise an undisclosed series-a in 2016. They were founded in 2013.
AdPushup provides a platform to increase a site’s ad revenue using advanced i/o testing. AdPushup’s A/B testing platform allows web publishers and bloggers to create and test different ad placements, sizes, and types to see which ones make the most revenue.
The angel round participants include Kima Ventures, Wingify founder Paras Chopra, SlideShare co-founder Amit Ranjan, LinkedIn director of technology Jonathan Boutelle, Yahoo! principal data engineer and architect Sachin Arora, Avlesh Singh, CouponDunia founder Sameer Parwani, Zishaan Hayath, Krishna Jha, Ashim Mehra, Ravi Srivastava, Subham Gupta, Vikram Kapur, and Sunil Kalra. The company ran its syndicate and took all commits on startup funding site LetsVenture.
- The AdPushup pitch deck is not actually that impressive but covers most of the required points. It is very utilitarian
- The format is nice and clean. Something I encourage founders to replicate. It shows you don’t need a graphic designed if things are structured appropriately
- The problem slide is a bit wordy but gets to the point. It’s good they reference their claims, which is something a lot of founders don’t do
- In the ‘why now’ slide they bring up exits in the space and that they are applying a good application (a/b testing) to publishers
- Providing a case study of the results is highly useful! The fact RPM was optimised 4x is a boon
- The traction on the milestone page is good. They get to 10 million impressions monthly 5 months of the founders going full time
- There is a lack of graphics and overly text heavy in the AdPushup pitch deck
- The problem slide doesn’t really explain the pain point well. If you understand the industry in detail this may not be such an issue, but it is limiting
- The solution slide could be explained better and be more ‘outcome’ orientated
- There isn’t a market size slide; it’s pushed into the why now slide, which I think is a bit limiting
- The product slide is very wordy and graphic to small. It requires quite a lot of reading to get the points. It would be better to spell them out so investors can flick through the deck more expediently
- The growth on the traction slide is good but could be done in a chart and add more metrics
- The plan slide could easily be structured to read easier as could the founder slide
- It doesn’t seem like they spent too long on the deck, which can also be a good thing if their traction is good
Series-A announcement in Business Insider where they raised an undisclosed amount of financing led by Geniee, Inc., whose major shareholder is SoftBank Group Corp. Other investors including Purvi Capital, and existing investors have also participated in the round.
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What did you think of the deck? What could be done better?