For traditional eCommerce companies with physical inventory that is distributed via your own site. There is no eCommerce model like this on the internet. Features highly granular revenue forecasting with monthly cohort level modeling. A full stack of marketing options from paid to social and email drive sales. 3 years (36 months) of detailed P&L for actual, forecast and combined, as well as cash based analysis. Manually plan out your hiring of staff and automate support staff depending on how you scale. Charts, KPIs, all your COGS mapped out. Unique source and use sheet illustrates your plan for your pitch deck. And a lot more…
Are you the next NastyGal, Everlane or Amazon? Need a model which has been proven to help founders raise tens of millions of US dollars of investment? This is a highly professional ecommerce model for startups with physical inventory selling on their own site. Enjoy impressive results without weeks of modeling.
The 50Folds ecommerce financial model is the most comprehensive and powerful excel model available for ecommerce founders. Nothing else comes close. If you are looking to impress investors with a thoughtful plan, this is it. And even better, it’s just been updated with learnings from the new SaaS model.
As the CEO or CFO (or sole founder…) are you wondering how the hell you can model all this for your fundraising?
You should be concerned… because it’s hard as hell. Trust me. Sure, you might find a free template (I’m happy to send you links to the free models online), but something actually complete and useful that just works? Forget it.
I know, because I had to do it myself.
Well, to be clear I’ve had to do this myself multiple times over the years. I’ve been involved with a lot of ecommerce companies and so I’ve had to build a number of models. Each time they’ve gotten better, but the process has been no less painful!
Whether you’re raising for your ecommerce startup, or needing to develop an operational plan to understand how you are going to grow and not run out of cash, you need an excel model. The problem is that they’re really hard to build. You don’t have time to spend 2 months building one, you need to be executing. Paying someone smart to build one can cost $10k+ which is crazy. There has to be a better way!
I’m an ex-M&A banker and VC, and I’ve literally spent months of 100 hour weeks modelling to be able to make this model available to you. Feel free to ask your M&A buddy to build something for you for a few grand. I’ve been sent those models (as I’ve been asked to make a new one after). They’re not terrible, but they don’t make sense as they don’t understand how startup works.
Now, this isn’t for every ecommerce business. I was just asked for a subscription ecommerce version (like Dollar Shave Club) which we will churn out soon. This is for traditional e-retailers with physical inventory they sell, like normally.
The 50Folds eCommerce financial model is the most comprehensive and powerful fundraising excel model available for founders. Nothing else comes close. If you are looking to impress investors with a thoughtful plan, this is it.
If you truly want to understand your operations in detail, then download it now.
Are you growing like a rocket and don’t have the time to fill out the model, but want the results? No stress. We’ll build it for you.
This model comes with 20 minutes of consulting to help you get the most out of it.
Below we will look at the high level features of the model, screen shots on each sheet, there’s a video on each of the sheets and some further descriptions. There is also a benchmark on SlideShare I have added on all your key metrics.
Kindly note this price is low just for founders raising. If you need models for a professional reason, please reach out regarding licensing at help[email protected]
If you have questions about the model, feel free to ask.
Want this model in a different currency? Now you can!
This model uses formatted currencies in $. I often get asked if it is available in other currencies such as €? So I made an Excel PC addin to do that (It was hard!)
At the press of a button you can now convert the model into 17 different currencies. You just need to purchase the productivity addin.
Here are the currencies you can use with the macro:
|Currency list||The format you will see|
More than likely, you aren't a huge Excel nerd like me, so you probably don't know about macros? These are hacks to make modeling in Excel much more faster and less painful. I love them!
I've been making models for years, so you can be sure I know what is useful and what is not. I decided to not just make the currency conversion macro, but add in all my most used hacks. You just hit a button and it will do handy things.
What can you do?
- Automatically format your cells so they have 'investment banking' standard black, blue and green
- Change the zoom and cell position of every sheet so it looks great when others read it
- Save a backup of your model (v1, v2, v3) at the push of a button so you never get a corrupt model
- Add error checks to your formulas
- And a whole bunch of other nerdy things you'll understand when you are making models yourself!
- This is for PC. Gates hates Mac so.... All the plugins other than 'check sheet sizes' work in Mac, but I don't warrant anything if you are on Mac (Sorry). I'm trying to find a developer to rewrite the code for Mac so the images, tips etc work too
- Currency conversion only works on 50Folds models. It won't on any other model (My code looks for certain cells... There is a hack- ask if you want to know)
Details on the model
Profit and loss (Actual, forecast and combined)
KPI Sheets + Source and Use Analysis + Charts
Staff + Expenses + Depreciation and Tax
Cohort revenue forecast + SKU forecast
Marketing (All paid and organic channels)
The sheets in the model
|Formatting||Set the dates for your actuals and forecasts as well as customisations such as your currency and denominations (e.g. Thousands of dollars)|
|P&L Actual||This is the P&L of your actual numbers|
|P&L Forecast||Detailed forecast P&L of your startup|
|P&L Combined||This combines the forecast and actual sheets together|
|P&L for Deck||This combines the summary forecast and actual sheets together for the first 12 months and for 3 years annual to insert in your pitch deck|
|Source and Use||Use this to figure out how much to raise and to present your ‘sources and use’ of money you raise in your ‘ask’ slide|
|KPI||A detailed summary of all your KPIs|
|Charts||Summary of charts from across sheets|
|Staff||Forecasts for all staff (Other than warehouse, photography and customer care staff). All the related staff and G&A costs|
|Expense calcs||Logistics including shipping, photography, customer care, payments and stock purchasing assumptions/calculations|
|D&A – Tax||Calculate your depreciation (there is no amortization) and your tax simply|
|Cohort build||Orders and revenue are forecasted by cohort in detail. All assumptions are at the top. Mechanics are below|
|SKU||Forecast your SKU and the revenue and cost basis per SKU which are critical for your margins!|
|Marketing||Centralizes the marketing data and applies conversion rates to create ‘registered users’ of your site (Which then buy)|
|Paid & Organic||Organic growth and paid traffic to the site. Feeds to the traffic build in ‘Marketing’|
|Calculates the sign ups to your email database. Feeds to the traffic build in ‘Marketing’|
|Blog & Social||Calculates the traffic that comes from promotion activities by blogging and social media. Feeds to the traffic build in ‘Marketing’|
Video training course
Benchmarking for your financial model
Here are some great presentations to use when forecasting in your financial model and making sure your metrics are in line with reality. Flick through the decks as you work through each section of the model and check you are trending towards these numbers. It’s perfectly ok for your numbers to look a little crazy in the early days (When you have a few customers and little revenue, no metrics/ratios will make sense). What matters is how you evolve.
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