Babylist is an online universal gift registry service for expectant parents that allows registration at both stores across the web and for service providers.
The service was founded by former Amazon software developer Natalie Gordon, whose son is now just over 2 years old. She says she was inspired to create BabyList out of a frustration with the current products in this space, noting also that “if more women were coding, there would be a much better baby registry experience.”
Having a baby is one of the biggest life changes people face. Babylist makes this journey to parenthood less overwhelming. We empower new parents and connect them to their village.
Our baby registry is used by 20% of expecting families in the United States (and growing). In 2016 there were $100,000,000 of gifts given of of our registries. Our users love Babylist. We are continuing to create useful content and tools that help our users through pregnancy to parenthood.
BabyList is the online universal baby registry which lets couples request unconventional items – like diaper service subscriptions, for example – in addition to gifts from around the web.
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