app social fundraising model virality

App social fundraising financial model in excel

For app and social startups, there is no model like this on the internet. Includes the most advanced viral growth marketing model on the internet. Features highly granular revenue forecasting with monthly cohort level modeling. A full stack of marketing options from paid to social and email drive sales. 3 years (36 months) of detailed P&L for actual, forecast and combined, as well as cash based analysis. Manually plan out your hiring of staff and automate support staff depending on how you scale. Charts, KPIs, all your COGS mapped out. Unique source and use sheet illustrates your plan for your pitch deck. And a lot more…


Video overview walkthrough

Model screenshots

Are you the next Snapchat, Facebook or Need a model which has been proven to help founders raise millions of US dollars of investment? This is a highly professional app focused model for startups distributed on Apply and Android stores requiring an element of viral growth. Enjoy impressive results without months of modeling.

The 50Folds app & social financial model is the most comprehensive and powerful excel model available for founders. Nothing else comes close. If you are looking to impress investors with a thoughtful plan, this is it.

As the CEO or CFO (or sole founder…) are you wondering how the hell you can model all this for your fundraising?

You should be concerned… because it’s hard as hell. Trust me. Sure, you might find a free template (I’m happy to send you links to the free models online), but something actually complete and useful that just works? Forget it.

I know, because I had to do it myself.

Well, to be clear I’ve had to do this myself multiple times over the years. I’ve been involved with a lot of startups and so I’ve had to build a number of models. Each time they’ve gotten better, but the process has been no less painful!

Whether you’re raising for your startup, or needing to develop an operational plan to understand how you are going to grow and not run out of cash, you need an excel model. The problem is that they’re really hard to build. You don’t have time to spend 2 months building one, you need to be executing. Paying someone smart to build one can cost $10k+ which is crazy. There has to be a better way!

I’m an ex-M&A banker and VC, and I’ve literally spent months of 100 hour weeks modelling to be able to make this model available to you. Feel free to ask your M&A buddy to build something for you for a few grand. I’ve been sent those models (as I’ve been asked to make a new one after). They’re not terrible, but they don’t make sense as they don’t understand how startup works.

The 50Folds app and social financial model is the most comprehensive and powerful fundraising excel model available for founders. Nothing else comes close. If you are looking to impress investors with a thoughtful plan, this is it.

If you truly want to understand your operations in detail, then download it now.

Are you growing like a rocket and don’t have the time to fill out the model, but want the results? No stress. We’ll build it for you.

This model comes with 20 minutes of consulting to help you get the most out of it.

Below we will look at the high level features of the model, screen shots on each sheet and some further descriptions.

Kindly note this price is low just for founders raising. If you need models for a professional reason, please reach out regarding licensing at [email protected]

If you have questions about the model, feel free to ask.

Details on the model

Model Q&A

Buy now

The model will be immediately emailed to you. Payment is secured with Stripe. This would cost you $40k to build... if you could find someone who understood what you do.


Buy now + blank version

This version includes two models, both an example and blank version. Do you value your time?


The sheets in the model

FormattingInput the start dates for the actuals and forecasts to start. These are key to align actual and forecast in the model output sheets and how the combined sheet combines them
P&L ActualThis is the P&L of your actual numbers. Put in your actuals and they get represented in your combined P&L. These feed into revenue forecast sheets so you build your forecast off actuals
P&L ForecastDetailed forecast P&L of your startup. Output of all your assumptions. This is the sheet to focus on. There are few assumptions in this sheet
P&L CombinedThis combines the forecast and actual sheets together
Source and UseUse this to figure out how much to raise and to present your ‘sources and use’ of money you raise in your ‘ask’ slide
D&A – TaxCalculate your depreciation (there is no amortization) and your tax simply. You can be complicated or not as you choose
P&L for deckThis combines the summary forecast and actual sheets together for the first 12 months and for 3 years annual to insert in your pitch deck. Change as you need to present your key numbers important to you!
KPIA detailed summary of all your KPIs
ChartsSummary of charts from across sheets
StaffForecasts for all staff (Other than warehouse, photography and customer care staff). All the related staff and G&A costs
Expense calcsThese are your payment and tech expenses. Basically COGS
Support StaffCalculates customer support staff automatically on the basis of customer forecasts
RevenueAssumptions for service and ad based revenue pricing which feed into the Apple and Android sheet to forecast your revenue
MRR & Cust SummaryA summary of your user calculations (The calculations in the Apple and Android sheets are long)
Conversion assumpAll the assumptions that drive how marketing converts into users, either Apple or Android users. These power the Apple and Android sheets
ViralityAll the assumptions and viral calculations. This is treated as separate to the other marketing sheets since virality is an engineered phenomenon and not something you throw cash at and just happens reliably
Viral noteThis ranges key assumptions to help you understand the impact key variables have and the point at which they are meaningful
AppleCalculates user growth, churn and revenue for Apple users in a cohort based approach
AndroidCalculates user growth, churn and revenue for Android users in a cohort based approach
MarketingCentralizes the marketing data and applies conversion rates to create ‘downloads’ of your app which you then categorise as Apple or Andoid users (Which then might buy)
Paid & organicOrganic growth and paid traffic to the site. Feeds to the traffic build in ‘Marketing’
EmailCalculates the sign ups to your email database. Feeds to the traffic build in ‘Marketing’
Blog & SocialCalculates the traffic that comes from promotion activities by blogging and social media. Feeds to the traffic build in ‘Marketing’

Want this model in a different currency? Now you can!

This model uses formatted currencies in $. I often get asked if it is available in other currencies such as €? So I made an Excel PC addin to do that (It was hard!)

At the press of a button you can now convert the model into 17 different currencies. You just need to purchase the productivity addin.

Here are the currencies you can use with the macro:

Currency listThe format you will see

Productivity addin


More than likely, you aren't a huge Excel nerd like me, so you probably don't know about macros? These are hacks to make modeling in Excel much more faster and less painful. I love them!

I've been making models for years, so you can be sure I know what is useful and what is not. I decided to not just make the currency conversion macro, but add in all my most used hacks. You just hit a button and it will do handy things.

What can you do?

  • Automatically format your cells so they have 'investment banking' standard black, blue and green
  • Change the zoom and cell position of every sheet so it looks great when others read it
  • Save a backup of your model (v1, v2, v3) at the push of a button so you never get a corrupt model
  • Add error checks to your formulas
  • And a whole bunch of other nerdy things you'll understand when you are making models yourself!


  • This is for PC. Gates hates Mac so.... All the plugins other than 'check sheet sizes' work in Mac, but I don't warrant anything if you are on Mac (Sorry). I'm trying to find a developer to rewrite the code for Mac so the images, tips etc work too
  • Currency conversion only works on 50Folds models. It won't on any other model (My code looks for certain cells... There is a hack- ask if you want to know)

Video training course

Coming soon.

Buy now

The model will be immediately emailed to you. Payment is secured with Stripe. This would cost you $40k to build... if you could find someone who understood what you do.


Buy now + blank version

This version includes two models, both an example and blank version. Do you value your time?


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Comments 4

  1. Hi Jarvis,
    This model looks amazing. We’d like to use it for our startup to prepare for our seed round, but it looks like the revenue tab would only work for subscription-only type apps. How difficult would it be to incorporate a commission type marketplace revenue channel on top of the Saas channel, and plugging it correctly into the rest of the model?

    1. Post

      Hi Sean-
      Yup, I make big stuff.
      It’s a subscription commerce model like Dollar Shave Club.
      I’ve made a marketplace model. I’ve hired a guy to audit it and give me feedback before I post it.
      You’re mentioning a few business models. I have a vanilla SaaS model.
      I don’t know what you do. It sounds like you do a few things.
      Marketplace and SaaS is a bit random.
      The issue (and benefit) is my models are integrated. I can build in a new revenue sheet, tie that to P&L easily, but there are a load of ‘nice to have sheets’ like KPIs etc that then need to be linked up.

      1. Great, thanks for your reply. We’ll book a quick call with you to go over next steps and what it would take to accommodate our business model.

        Looking forward to speaking with you soon.


        1. Post

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