BCG: BCG Consultants Love Life

Check out a joke presentation by a very bored BCG consultant wrote. I remember receiving it back in the early 2010s when I was an investment banker.

BCG Presentation: BCG Consultants Love Life

Key Learnings from the Presentation

The BCG report, “Consultant’s Love Life: A BCG Analysis” by Andy Meyer from June 1996, humorously applies business consultancy frameworks to the personal love life of a consultant. The presentation reviews various aspects of relationships using a structured, data-driven approach akin to professional BCG analyses. Here’s a detailed summary of the key findings and humorous insights from the document:

Overview of Relationships

• Relationship Analysis: The presentation breaks down the consultant’s relationships over time, categorizing them from past to present and examining their durations and intensity. Notable categories include family, partners, friends, and colleagues.

Relationship Dynamics

• Time Allocation: The consultant has evaluated the share of time spent with different individuals in his life, comparing how much value each relationship brings against the time invested. It humorously lists relationships with various everyday characters like a UA flight attendant, a dry cleaner, and even the ‘voice mail lady’.

Key Relationship Drivers

• Compatibility Assessment: Key relationship drivers such as love, companionship, affection, and compatibility are examined. The analysis humorously includes preferred types of food and entertainment as factors contributing to compatibility.
• Physical Attractiveness: A playful comparison is made between the physical characteristics of current and past romantic interests, using celebrities for humorous reference.

Evaluation of Current Relationship

• Ranking and Prospects: The consultant ranks his current relationship against all others, including a comical consideration of his sister as a ‘top prospect’ due to her high scores in personality and physical appearance.
• Response and Feedback: The presentation includes a mix of humorous and fictitious feedback from friends, coworkers, and ex-partners about his current relationship, emphasizing the varied perceptions others have about his romantic life.

Challenges and Recommendations

• Roadblocks and Awareness: The consultant acknowledges potential roadblocks in his relationship, noting a discrepancy between his and his partner’s needs, particularly in areas such as empathy, listening, and companionship.
• Communication Issues: It’s humorously suggested that the consultant’s use of business jargon and slide-based communication might be hindering his personal relationship.

Concluding Insights

• Light-hearted Advice: The presentation ends with a tongue-in-cheek warning from his current girlfriend about the need for clearer communication, stating “I’m outta here!” if improvements are not made.

About Boston Consulting Group (BCG)

BCG is a global management consulting firm with a wide range of services in strategy, operations, corporate finance, and sustainability, among others. It is well-known for its innovative approach to solving business and societal challenges. BCG places a strong emphasis on thought leadership and has made significant contributions to business strategy concepts. The company is committed to delivering solutions that combine human insight, technology, and strategic vision to drive competitive advantage and growth for its clients.

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