Fabric pitch deck to raise $9.5m Seed round

This is the Fabric pitch deck to raise a $9.5m seed round in 2020.


Fabric is a headless commerce platform helping direct-to-consumer and B2B brands utilize an eCommerce platform designed for their needs. The platform is geared towards providing intuitive business applications for retail buyers, planners, and marketers.

Customers like BuildDirect, ABC Home & Carpet, GNC, and Universal Lacrosse trust Fabric for its open and modular design that allows them to be live in weeks, replacing expensive, complex legacy platforms that hold back performance and growth.

Fabric, an ecommerce platform founded in 2017, raised a $9.5 million round in seed funding this fall led by Redpoint Ventures. The company’s executives have more than 20 years of experience in ecommerce at billion-dollar companies like Amazon, Google, eBay, and Staples.

“It was born out of the frustration that we had as operators and product builders — the software in the industry to manage commerce is old,” cofounder and CRO Ryan Bartley told Business Insider.

“We’ve been operators, technologists, and also business owners,” CEO Faisal Masud said, “a lot of those platforms such as Shopify, are born out of the technology needs, not necessarily the business needs that the marketers, merchandisers, and folks on the ground are looking for.”

Funding rounds

Announced Date Transaction Name Number of Investors Money Raised Lead Investors
Jul 20, 2021 Series B – Fabric 6 $100M Stripes
Feb 9, 2021 Series A – Fabric 3 $43M Norwest Venture Partners
Oct 20, 2020 Seed Round – Fabric 5 $10.5M Redpoint

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Fabric Pitch Deck

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