LEK: The 4th Annual New Mobility Study 2019

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LEK Presentation: The 4th Annual New Mobility Study 2019

Key Learnings from the Presentation

The L.E.K. Consulting’s 4th Annual New Mobility Study, presented in 2019, explores how consumer preferences are reshaping the automotive industry, focusing on the transition towards Connected, Autonomous, Shared, and Electric (CASE) mobility solutions. This extensive survey offers deep insights into consumer attitudes, adoption rates, and future interests in new mobility services, providing a global perspective on the evolving landscape. Here’s a comprehensive summary of the key insights and strategic implications highlighted in the study:

Evolving Consumer Preferences

• Consumers globally are moving away from traditional car ownership toward new mobility options like ride-hailing, micro-mobility, and car-sharing due to desires for cost efficiency, convenience, and environmental considerations.
• The study notes a significant interest in hybrid and electric vehicles across various countries, with infrastructure and range anxiety being prominent barriers.

Market Dynamics and Consumer Sentiment

• The growth of ride-hailing has plateaued in the U.S., with increasing regulatory challenges and market saturation. However, in countries like India and China, new mobility services are rapidly gaining traction, potentially leapfrogging traditional car ownership.
• Micro-mobility, including bike and e-scooter sharing, continues to expand, driven by consumer demand for short-distance transportation solutions. However, issues such as safety concerns and clutter from improperly parked scooters present challenges.

Adoption Barriers and Opportunities

• There’s a lag between awareness and usage of new mobility options, indicating significant growth potential if providers can address key consumer concerns like cost, convenience, and safety.
• The study identifies a growing consumer preference for non-ownership transportation solutions, especially among younger demographics and urban residents, highlighting opportunities for mobility-as-a-service (MaaS) platforms.

Strategic Implications for OEMs and Providers

• The automotive and mobility industry is at a pivotal point, with technology disruption, socio-economic factors, and changing consumer experiences shaping the future landscape.
• Successful adoption of CASE technologies will require overcoming current barriers such as cost, infrastructure, and regulatory challenges.
• There’s a notable shift from product-centric to service-centric models, emphasizing the importance of integrated mobility ecosystems and partnerships.

Future Outlook

• The mobility landscape is expected to undergo significant transformation by 2040, with integrated MaaS ecosystems, widespread adoption of micro-mobility, and the introduction of autonomous taxis.
• Environmental concerns and technological advancements will continue to drive interest in electric vehicles, with the potential for significant market growth if current barriers can be addressed.

L.E.K. Consulting

Specializing in strategy, mergers and acquisitions, and operations, L.E.K. Consulting offers deep expertise across a broad range of industries, including life sciences, healthcare, retail, and transportation. The firm is known for its rigorous analysis, strategic insights, and practical solutions that produce high-impact results. L.E.K.’s approach is to collaborate closely with clients, providing tailored advice that addresses complex business challenges and opportunities.

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