Yes.
Viral Growth Model Tool
Free
This is a viral growth in Excel for startups which explains how to model virality in detail.
- Excel model
- Detailed logic
- Track all the math
- Understand new concepts
832
happy users
testimonials
A Few People Like You Recommend You Check This Out
If you like it too, send me an email so I can feature you here too, please!
David Johnstone
Daniel Setton
Tom Stern
Person
What
What is a Viral Growth Model Tool?
You’ve heard about going viral. Do you know how the hell to model it in Excel? As in actually setting out all the assumptions, explain how you are going to engineer virality over time across all the key drivers? I didn’t think so.
This Excel model breaks down all the parts of virality into segments that you actually need to consider.
who
Who Needs a Viral Growth Model Tool?
Everyone in startup-related land needs to know about this topic. So whether you are a founder, investor or advisor, why not have a little play with this!
Details
What Does the Tool Look Like?
Here are a few images to have a little gander at for your viewing pleasure.
Need
Why Do You Need a Viral Growth Model?
-
1
Avoid Ignorance
- You are not “going viral”
- Getting virality is very difficult and needs to be logically considered
-
2
Understand the Math
- Building this model is incredibly complicated, and you won’t want to try it yourself!
- All the math for this model is broken out so you can follow it
-
3
Learn
- I’ve invented new terms and concepts
- You can jump in and play without having to do the hard work yourself
features
What Can the Model Do?
These are some of the features in the model.
Understand How to Engineer Virality
Broken into five parts
- Invite calculations
- Conversation rate calculations
- Viral cycle time calculations
- Churn calculations
- Market size calculations
Learn New Concepts
I’ve developed new ideas
- Adjusted Conversion Rate and Adjusted K
- Effective Viral Growth Factor
- Viral invitation factor
Analyse What Matters
Analyse which variables matter
- Charts enable you to do sensitivity analyse
- See the role of churn
Need
Why is My Tool Worth Getting
-
1
I Make Cool Things (and am capable)
- There is a lot of blah around by people who aren’t terribly good at Excel/PowerPoint etc
- You’ll see the attention to detail and actual thought put into what I gift you (so you aren’t wasting your time)
-
2
My Free Tools Are Better Than What Some Charge For
- I only made tools because I couldn’t find anything I would use myself
- Even if you don’t ‘actually need the tool’, the point is to teach you concepts you can apply
-
3
I Don’t Have a Hardcore Marketing Funnel
- I make tools to actually help founders
- You aren’t going to be hounded with emails to get you to buy things
- Whilst I do sell some stuff, seeing the quality I give for free is way better marketing than using fancy words to convince you
video time
Watch a Video On the Tool
Hang out with me for 20 minutes and I’ll take you through the viral growth model.
You’ll learn the basics of how to fill it in and apply the logic of the model to your growth strategy.
read more
Read the Full Blog
This is a pretty page I have made so downloading tools is cleaner and simpler for you. I’ve moved blog details to blog(s). If you would like to read more, click on!
App Social Financial Model
You distribute your startup on Android and Apple stores and make money charging for in-app services. You have aspirations for virality to drive your user adoption.
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Learn moreAccess
Get the Viral Growth Model Tool For Free
Fill in your details and it will be emailed to you.
I’m not sketchy, so here is everything you need to know just in case!
- It is automatically emailed to you!
- I’ll send you some emails about startup/investing after
- You can unsubscribe whenever you want
- Your data is never sold! I’m not organised to even do that lol
- You agree to all T&C legal stuff (to cover my ass)
FAQs
Check the FAQs if you are having issues. Don’t message me if “I can’t download the file”.
Is this free?
How do I download?
Fill in your name and email in the submission form and it will be emailed to you.
I didn't receive the email?
My (automated) system works. You’ve made a basic mistake.
- Check you input your email accurately
- Check your spam folder (Whitelist me if you found the email in spam)
Can I get consulting to use the file?
Yes. You can book a consulting call here:
I have feedback to improve
How do I open the file?
When you press download in an email from me, it normally saves to your Downloads folder.
So go there first to find the file.
I normally have to ZIP the file so it will work with SaaS automation systems.
So get WinZip, WinRAR, or use whatever Mac/PC offers these days. Unzip the file (Right click and press “uncompress” etc). If you don’t know how to do this, then use Google.
Once you uncompress, the ZIP file will remain, and you will see a new file (sort the download folder by date modified if confused).
I assure you that everything I provide works, so if you can’t access it, it’s a ‘you’ problem.
Can I sell / share your tools?
No.
You can share a link to this page, which would be much appreciated!
Can I share your tools on social media?
Please share the link to this page. It would be super-appreciated, but only if you like it!
If you don’t like it, then leave a comment or shoot me an email first so I can take your feedback on board first and see if I can improve!
Reading
Looking For Some Recommended Reading?
Here are some blogs you can check out related to this topic:
How to Model Viral Growth at Your Startup
Viral cycle time: The time it takes for a referral to turn into a customer
What is Viral Coefficient?
The Viral Coefficient (K-Factor) is a measure of how well your product or service spreads through word-of-mouth and referrals.
