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Howdy guys, if you’re new to my blog, start here! I’ve pulled together all the best reads on startup and investing.

All the content is structured into 5 main areas. You can click to see the list of blogs or see the curated content in the sections below:

Here’s a startup list of the top content and templates you should check out:

Start startup

Will investors fund my startup idea?

How do you validate a startup idea?

Is there a structured approach to finding a great business idea for a new startup?

Passion is over-rated. Build a better mousetrap instead

What questions should you ask a potential startup cofounder?

How to start a company right. Key terms when starting a company and fundraising

The three key things you need to know to build a great startup

How much do you want to sell your startup for?

First time startup CEO advice

cap tables

Understand how to read fully diluted shares and total outstanding stock in a cap table

Ultimate startup cap table and return analysis template

Pro cap table and return analysis

Cap table training course

convertible notes

What convertible notes are for and what they are not

Convertible note conversion math at Series-A. You don’t know how it really works!

Key convertible note terms that no one understands and cost you big

Seed round convertible, priced and SAFEs. What venture capital terms are standard?

AA 013: (High resolution financing) Can you negotiate different valuation caps for each investor, or does it have to be standard across the board when raising seed money?


ESOP Terms Cheat sheet

How does startup dilution for founders work with ESOPs and investment

How to size employee ownership share plans at startups?

ESOP Plan Excel Template and Step by Step Guide to Retain and Attract Top Staff

How does European startup employee ownership (ESOP) compare to the US

Quarterly vesting calculation for staff incentive ESOP plans

Employee Stock Option Plan – ESOP training course. 16+ things you didn’t know?

excel read

How to rebase a chart

financial models

Why you are making a financial model for your fundraise is wrong

Sources and use, and runway calculator. How much does your startup need to raise?

Excel training course

How to fill in a financial model template

Ecommerce physical inventory fundraising financial model

Enterprise, consumer and SME SaaS financial fundraising model in excel

The Definitive SaaS Financial Model Template for Startups

Subscription ecommerce fundraising financial model

App social fundraising financial model

Use Dollars in your startup, especially for your financial model

How to make your financial model look professional. Before and after example

How to model viral growth at your startup

Why your financial model should forecast 3 not 5 years


The fundraising documents you need to pitch venture capitalists

Real VC feedback on a founder’s startup

How to forecast your fundraising till you exit

Should you include risk factors in an early-stage pitch deck? Free template

Fundraising deal questions: What venture capital startup interview questions will be asked

Fundraising exit strategy questions: What venture capital startup interview questions will be asked

Fundraising financial questions: What venture capital startup interview questions will be asked

Fundraising sales questions: What venture capital startup interview questions will be asked

How to get funded by venture capital and angel investors

Investible Founding Startup Teams

Non disclosure agreements (NDA) for startup fundraising don’t matter, so don’t ask

The real reason founders aren’t funded you will never hear a VC say

This is how to get introductions to venture capital investors for your startup fundraise

What’s your startup valuation is the wrong question. Here’s why and what the better approach is

How founders should dress when pitching a VC your startup

Founder confidence. How you answer investors’ questions matter as much as what you say when fundraising

Due diligence template request list for startup fundraising from investors

Guide to understanding valuation multiples in pricing startups

How do you value your social media startup with investors?

Investor pitch meanings. If they say this in your meeting you know if it went well or not

How to do a demo in a venture capital pitch

How to pitch in a venture capital meeting

40 pitch red flags which will undermine your startup fundraise

Should you use a professional fundraising advisor to raise your startup round?

Critical feedback when you are crapping your pants

Why do Venture Capitalists want preference shares?

What’s a good file size for sending a pitch deck around?

Don’t lie to investors about who is investing

Fundraising strategy. Ask for what you need and try get what you want to raise

Don’t use caps when reaching out to investors

startup hack

Complete startup guide to start a blog and begin content marketing

Super hack for annoying LinkedIn connection requests

The Double Opt-In Email Introduction

Email can suck less. Use this banker system to make startup emails work for your team

startup investing

VC Investment Thesis Collection

Venture Capital Pitch Deck What VCs raised with to get capital to invest in startups

Ten Attributes of Great Fundamental Investors

A reputation comes at a cost, and should

Venture capital LP one pager for fundraising from Limited Partners

Private Airbnb email on how a VC missed out on a unicorn

LP one pager

Venture capital Indication of Interest template to raise from Limited Partners

How VCs can reject founders and have them still like you

Why founders hate VC rejection emails

How venture capitalists can improve qualified inbound deal flow from startups


When I do a turnaround, I start with culture

Startup culture codes collection

CEOs impact the productivity of the office with their attitude

Free OKR, PPP and KPI manager for small startup teams in Google Sheets

Ask dumb questions. It’s the smartest thing you can do

One trick I learned to fire your staff without getting sued, tears and shouting

Disagree and commit to ship things faster

10 lessons from superheroes on being a startup hero

Think better: Rule of three

Polar Bear Hunting to understand your target audience

Email can suck less. Use this banker system so startup emails work for your team

Inspirational stories of the founder struggle

9 learnings from Peter Thiel

pitch decks

The pitch deck fuck you list

Pitch deck collection from VC funded startups

Collection of the best tech startup pitch videos

Top VC Shares Guide to Pitch Deck Outline for Startups Fundraising

Pitch deck flick test. The test to know if venture capitalists will respond to you

Reid Hoffman’s private pitch deck guidance

Why I want a pitch deck before a pitch

The key 16 pitch deck rules you need to know when pitching investors

Pitch deck template: The end of ugly decks for startup founders

Template Seed Stage Venture Capital Investor Pitch Deck

Sequoia Capital Pitch Deck Template

Bad pitch decks. 35 things not what not to do so you focus on what to do

Intro and launch demo videos from famous startups

22 Tips on Pixar Storytelling Applied to Startups

A storytelling pitch exercise improv artists use which can help you raise

Investors will end your pitch if you suck, but that’s a good thing

saas best read

Decipher key top line SaaS terms like bookings, billings and revenue

2018 SaaS survey results

Enterprise SaaS, consumer and SME financial fundraising model in excel and model training videos

Best SaaS pitch deck collection

SaaS Financial Model Template for Startups and model training videos

LTV/CAC: Credit Suisse approach to SaaS Customer Unit Economics

Series A SaaS Benchmarks of Startups by Tomasz Tunguz


SAFE calculator

Differences between SAFE and convertible notes

Safe: Valuation Cap, no Discount

Safe: Discount, no Valuation Cap

Safe: Valuation Cap and Discount

Safe: MFN, no Valuation Cap, no Discount

Pro Rata Side Letter


scale startup

Board deck template for seed stage startups

The best startup offer letter for employment you have ever seen

17 handy desktop automation tools to save your startup or podcast hours every day

Mega list of cloud SaaS automation tools to hack your startup, marketing and podcast efficiency

One simple trick to make writing your startup description suddenly easy

Startups and scale ups: Running 10 and 100 person scale up business


startup strategy

If you do this one thing your startup business model is doomed to succeed!

The two key business model tests to know if you are fundable

Should I talk to my startup competitors and their investors?

Who are your startup competitors?

Shrinking a market and owning it

The real reason to launch faster (not talked about) 

Your solution is not my problem

AA 023: How can I get competitor information?

A meaningful founder exit is not the same thing for venture capital

How big can this get? This market sizing question has killed many startup fundraises

The direct to consumer landscape. You need to see this picture. Wow.

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