VTEX Series-C

This is the VTEX pitch deck to raise $140m series-c in 2019. Note that this is a redacted pitch deck.

About

VTEX is a developer of a cloud-based eCommerce platform used to help companies future-proof their businesses and free them from software updates. It offers an end-to-end omnichannel commerce platform that allows users to increase sales and reduce overhead by uniting with partners, suppliers, and even competitors to eliminate channel conflict to seamlessly serve customers, enabling retailers, brands, and B2B manufacturers to collaborate with third-party suppliers and grow their business by launching their own marketplaces.

VTEX provides back-end e-commerce software. The firm wants to expand its operations deeper into the US and Europe.

Founded in 1999, they avoided taking big capital. “I think it’s a big mistake from entrepreneurs to think of a big funding round as an end goal,” VTEX co-CEO Mariano Gomide told Business Insider in an interview. “We were allergic to investment until we found the best way to apply that money wisely to scale, and now we have our playbook for growth.”  This is very smart advice.

The company met with SoftBank, famous for its $100 billion Vision Fund, which drove growth at Uber and WeWork, 14 months ago after Gomide and his co-CEO, Geraldo Thomaz, were fishing in Mexico and decided to ramp up operations.

The draw of SoftBank was the fact that the company’s Latin America fund was built out by entrepreneurs who understood the VTEX founders’ desire to keep control of the company while scaling. VTEX met with some 50 investors, Gomide says, before settling on SoftBank at a “good” valuation with plans to go public in place in the next three to four years.

The firm wants to build out its artificial intelligence offering, up its research-and-development spend, and expand internationally. Despite being headquartered in London, VTEX does not have a large UK presence and will launch in Britain in the first quarter of next year, Gomide says.

“VTEX has three attributes that we believe will fuel the company’s success: a strong team culture, a best-in-class product, and entrepreneurs with profitability mindset,” said Paulo Passoni, a managing investment partner at SoftBank’s Latin America fund. “Brands and retailers want reliability and the ability to test their own innovations. VTEX offers both, filling a gap in the market. With VTEX, companies get access to a proven, cloud-native platform with the flexibility to test add-ons in the same data layer.”

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