Wayflyer pitch deck to raise $10m Seed round

This is the Wayflyer pitch deck to raise a $10m seed round in 2020.


Wayflyer is a revenue-based financing platform for e-commerce brands. It provides fast and affordable funding to help grow businesses, without any of the complications and free marketing analytics to get the most out of budget. The company is based in Dublin, Ireland.

Revenue-based financing startup Wayflyer has raised a $10.2 million seed round from QED, Speedinvest and Middlegame Ventures.

Wayflyer’s round comes amid a boom in interest for non-VC funding options for startups, particularly e-commerce. US company Clearbanc provides a similar offering and has just launched in the UK, as does Uncapped.

Wayflyer provides an alternative to debt or VC equity financing to e-commerce startups and has seen a boom in activity during the coronavirus pandemic.

The company was spun out of CEO Aidan Corbett’s previous startup, a data analytics platform called Conjura a year ago, and began providing capital six months ago.

E-commerce has been booming in recent months. The coronavirus pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years, according to data from IBM’s US Retail Index. 
“Our background is in marketing analytics as well as e-commerce,” Aiden Corbett, CEO and founder of Wayflyer, told Business Insider in an interview. “Customers have a dashboard of spending insights and we were able to better advise them how to operate during Covid.”

Wayflyer provides non-dilutive, unsecured capital up to $1 million for inventory and advertising space. The fundraise was “not urgent” Corbett said but will allow the startup to borrow at significantly higher multiples than previously, allowing it to finance more direct-to-consumer companies. Corbett said that Wayflyer had already advanced some $25 million with no defaults so far.

The funding process began in January with in-person conversations with QED investors who were “looking for the right horse to back,” according to Corbett, and was finalised in September. “We want to provide a lot of flexibility to customers,” he added. “We have analytics, data scientists, and sales prediction technology so we can provide insight to users that goes beyond the traditional borrower/lender dynamic.”

Wayflyer is aiming to expand its customer base in the US, UK, and Ireland with the funding while also expanding its product offering.

Funding rounds

Announced Date
Transaction Name Number of Investors Money Raised Lead Investors
May 27, 2021 Series A – Wayflyer 5 $76M
Left Lane Capital
May 27, 2021 Debt Financing – Wayflyer $100M
Oct 19, 2020 Seed Round – Wayflyer 5 $10.2M QED Investors

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Wayflyer Seed Pitch Deck

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