Go-to-Market Best Practices for Startups

Four partners at Andreessen Horowitz put together a fab deck for a startup bootcamp they ran in 2015. In it they discuss go to market processes, best practice and templates for a variety of must-know topics for building out your startup. It’s a great read and reference tool for sales, marketing, and customer success.

Topics in Deck

If you are a new founder, why learn everything yourself? In the presentation provide you with Go-To-Market processes, best practices and templates required to::

• Validate the right model for your business
• Optimize your sales and marketing efforts
• Hire the right executives
• Reduce your time to market
• Insulate yourself from competition
• Provide situational awareness and direction to scale efficiently Boot Camp Objectives

There is a lot of fantastic flow charts which structure how you should be thinking about all manners of initiatives you will undertake, including how to really nail your positioning.

Go-to-Market Best Practices Deck