Birdie Series-A

This is the Birdie pitch deck to raise a $11.5m series-a round in 2021.

About

Birdie is a holistic care platform providing tailored preventive care for older adults to age confidently in their own homes. The company’s platform helps care providers plan, monitor, and assess patients digitally. It aims to support care providers with a suite of digital tools intended to reduce admin costs and make it easier to manage the care being provided to individuals doing away with the need for paper-based records,, and enabling real-time visibility such as via carer check-ins and medication-related notifications.

Birdie was founded in 2017 by Abeed Mohamed, Max Parmentier, Rajiv Tanna, and Gwen Le Calvez.

The startup was founded in 2017 with the goal of partnering with care agencies to revolutionize the underfunded and inefficient care sector. By digitizing largely paper-based systems and collecting patient data through its app Birdie says it provides more personalized and effective at-home care so that care providers can pick up on early signs of illness and reduce hospital admissions.

The UK’s care system is under strain. The number of people over 65 in Britain will double by 2050, while 25% of the UK’s home care providers are on the brink of bankruptcy and local authorities in England will face a £4.4b funding gap by 2023.

“Care tech is the new healthtech,” Max Parmentier, founder of Birdie told Insider in an interview. “The social care market is growing exponentially at the moment and will continue to grow because of demographic changes. We don’t see ourselves just as a tech provider, we are also a partner with care organisations.”

The company was founded following Parmentier’s own experiences watching his grandfather go through the care system and was incubated as part of Kamet Ventures, a startup building scheme backed by French insurance giant AXA.

Birdie previously raised $8.3 million in funding from AXA in 2019, having previously netted a $3 million seed round from AXA’s startup studio Kamet Ventures. In the past 12 months Birdie claims to have seen six times growth in the number of older people it supports and more than 3,000 family members now turn to Birdie each week for peace of mind about their loved ones.

“We’ve seen a massive acceleration in adoption, in part to do with COVID-19,” Parmentier added. “There has been a shift in mindset from our partners who have seen how automation can help them and now the industry is moving towards innovation.”

Birdie has around 70 employees as it stands but will use the funding to move towards 100 staff within the next 12 months. Hiring will focus on product engineering and marketing, alongside other roles, as the startup looks to further scale its product.

“Social care is a huge problem due to the sheer numbers involved and is one of the key issues for society going forward,” Stephane Kurgan, partner at Index Ventures, told Insider. “This is historically an area that is underserved by technology so Birdie’s solutions can have a major impact on care recipients and lead to people leading longer, happier, and healthier lives.”

Funding Rounds

Pitch Deck Review Summary

Structured Summary Review

The deck is not great.

Words

There are not enough words to explain what the business does adequately.

Slide length

At 9 slides it is on the very short end.

Headers

The headers are better than some that just write “problem”, but that’s not saying much.

Appearance

It looks fine but the design masks the lack of quality of thinking on the slides.

Narrative

The slides are in the right order, but there isn’t that much of a narrative.

Structure

The structure of the slides is fine. The deck is too short to really warrant too many comments.

Slides

They don’t cover what investors need to know at this stage. I know very little about what they do and how they are doing it. Fairly sure this is not their whole pitch deck.

Slide by Slide Review

The cover is fine.

Rather than a picture of granny, you put in a little more effort and use some data. It’s not that difficult to get a chart of the US elderly population. I know from experience it’s a bit harder to find the healthcare consumption by age, but you can find some data and then use the space at the bottom to add the source from where you got it. You know- so I don’t have to take your word for it.

This slide is rather lame. I don’t really get the point.

I’ve actually done a deck for a homecare-related business and there are better ways to deal with this topic in your deck.

The founders are just listing a couple of points rather than proving anything.

There appears to be some kind of chart thing going on next to the man on the left, but it’s fairly impossible to read.

This is basically a one-line explanation of what they do. If it is meant to be a solution slide, it’s not.

The home care market is £4.5b as of 2019 (According to ONS), so golly knows how they came up with supremely round numbers of 1 and 100. Hmm, could it be they didn’t do any research?

I hate superlatives such as ‘soaring’. Why don’t you let investors decide that for themselves?

The benefit of having headers above each chart is you can explain the point. They’ve whacked in “5x” on the left-hand chart. Is that 5x over the chart period?

What are the yellow dots in the UK? Are they care agencies?

They’re written “all star” I think lol.

On the team slide, investors want to know what the team have achieved in their careers. The logo of the NHS doesn’t say much.

I don’t know why the team slide is used to add some weak traction points of press/awards and something to do with a lot of accelerators.

I’m a mentor at London & Partners and whacking their logo on your team slide isn’t saying much.

Ok, nice photo, but why do investors care?

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