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BlueOcean Series-A

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BlueOcean Pitch Deck to Raise $15m Series-A Round

This is the BlueOcean pitch deck to raise a $15m series-a round in 2021.

About

BlueOcean is a SaaS platform that uses ML and NLP to deliver real-time actionable insights. They help brands develop and tweak their marketing strategies, and raised $15 million in Series-A funding led by Insight Partners.

They started in 2019 and operated in beta for two years with Microsoft, Google, Cisco, Bloomingdale’s, and Diageo as clients.

The founders saw an opening in using machine learning to simplify market research and inform marketers about their own performance and that of competitors.

BlueOcean, which operates on a subscription model, gathers real-time data from public sources like corporate websites, social media posts, financial filings, consumer data, and responses to ad campaigns. It then recommends ways for CMOs to adjust to competitors’ moves, market changes, and their own performance, McDougall said. It also ranks brands against their top competitors based on factors like total ad spend, engagement rates, and messaging consistency.

BlueOcean claims to reduce the need for consultants and lengthy surveys by automating much of the process. It plans to use the new capital to hire salespeople, consider AI-related acquisitions, and promote the company.

Funding Rounds

Announced Date	Transaction Name	Number of Investors	Money Raised	Lead Investors
Jul 21, 2021	Series A – BlueOcean	1	$15M	Insight Partners
Oct 1, 2019	Seed Round – BlueOcean	—	$5M	—

Pitch Deck Review Summary

Slide by Slide Review

They’re missing the cover.

This looks like a summary slide.

The text is a bit eh? Why do they need to write “it’s just the beginning”?

$18t in brand value means what? They have big clients. That’s not a metric.

Not sure about the investor point, but I guess if insiders get it then other investors will too.

The first observation is that there is way too much text- what I call ‘walls of text’.

Next, why the flark is there a nuclear bomb? I hate random images in decks.

Don’t just write marketing is broken. Write why it is broken. Don’t make investors read to get the point.

When I write things in a deck I want people to nod their heads and agree. I don’t know that I can easily accept any of these points. None of them are proven either, but well there is an explosion, so that settles the matter?

A trillion dollars of marketing is not effective? Yeah, you’re going to need to prove that to me.

You can’t just write we are 10% and 26x faster. You need to introduce the competition first so I know what this is in comparison too.

There are TWELVE little points on the slide. That’s around 2x too many.

I hate quotes. You can find someone to say whatever it is you want. In fact you can write a testimonial, ping a client you are chummy with and say “Can I write this?’ and they will just say yes whatevs, buddy.

I like the title a lot. I personally struggle to write team headers.

The team block is good. I don’t like a block of logos from where they come from. I also don’t understand why one would allocate half the slide to logos of the team and investors. I want to know about the team here.

I truly believe that no one can explain TAM/SAM/SOM the same way. Don’t believe me? Try googling a definition… I have.

A $1.4b SOM is sort of small. If they are saying these are early days, then why aren’t they showing the growth rate and potential?

The header is ok. The slide is not structured well. I mean make the $ numbers more prominent for one. Then on the right of the bubbles, they should explain how the bubbles are relevant.

What is elegant in appearance? You need to remember someone that who doesn’t know anything about you is reading your deck. Always ensure you can pop open a slide and understand it.

The font sizes are a little small. Oldies with glasses might struggle a little.

They have blacked out a box, but even then this slide is a little hard to follow. I like that they have made some effort though. It at least makes me feel that the founders are smart, but perhaps are just not explaining well.

This is an easy slide for some kinds of enterprise companies, only it could be done better.

For one, why not categorize the logos vertically? That drives the whole point around working around verticals (such as…). It’s a small point but it adds more value.