This is the Careem pitch deck to raise their $1.7m seed round in 2013. Careem develops an app that helps commuters in Dubai find cars for hire.
Careem designs an online booking platform that connects passengers with local drivers. Its platform offers a marketplace of community drivers where passengers can request a ride in minutes, see the cost, and have it charged to their selected credit card, which helps passengers have access to affordable and advantageous transportation.
Abdulla Elyas, Magnus Olsson, and Mudassir Sheika founded Careem on June 15, 2012, with its headquarters in Dubai in the United Arab Emirates.
Uber acquired Careem in June 2019 for $3.1b that consists of $1.7 billion convertible notes and $1.4 billion cash. This is the largest exit for a startup in the Middle East & North Africa (MENA).
Careem raised $771.7m before being acquired.
Pitch deck review summary
The team are obviously capable of writing a decent deck since that was their job as consultants. The quality of the content is high- there is just a little too much of it. I would cut it down. Depending on whom they are pitching, it might be fine and work for their personal style.
Structured summary review
The deck is very wordy. It’s a management consulting style.
At 15 core slides and 21 in total, the length is fine. They shouldn’t label slides as an appendix. At 20 slides the deck is still fine.
They do a much better job than almost every startup with their headers. The headers are the first things an investor will read (and maybe the only thing) so they are key. Headers are also key in communicating a narrative.
Learn from them.
The deck isn’t super pretty, but it’s well structured. Too much info brings them down.
The narrative is strong becuase of the headers. It’s not very salesy though.
Things are aligned well. There is some negative space.
They cover pretty much everything they need to in the deck. It’s solid.
Slide by slide review
“We’ll take you places” doesn’t mean anything to me.
Don’t add the data as investors know how long you have been raising for.
Typically only Americans need to have a disclaimer. Lawyers always want it at the start, but I always put at the end. I did the same thing when I worked at Lazard.
The founders are consultants, so they think walls of text are normal. They aren’t in fundraising land. They’re obviously smart, so the content is quality though. Don’t make slides like this.
They have strong headers throughout the deck. This is something 99% of founders do wrong.
Like many slides in the deck, they are cramming in too many points and therefore there is too much text. This isn’t a McKinsey paper.
They are aware of the concept of ‘features and benefits’. You want to sell benefits, not features whenever you can.
Uber was founded in 2009, so people should have heard of it by now. I tend to find founders like to pretend they are the first to come up with an idea and pretend no one has heard of huge companies that were the innovators.
They explain how the product works at a decent level.
It looks like they included the market size in the orange boxes previously, but they have been removed here. I always like numbers wherever you can add them to make things credible and that you thought about them to support any claims.
People are presumably used to the old school way of booking a private car. They schedule cars and have a call center.
I feel like something might have been removed from the boxes. Most public decks are redacted in some manner. The footnote implied they had numbers like gross margins.
They note that they are still validating the taxi element of their business model.
This is a decent way to set out your business model (how you make money). Note how the guys are pretty structured in their information presentation.
Here we can see their traction. It’s not obvious what the axis’ are. There should be labels for revenue and trips.
The team seems to have bootstrapped to $52k in revenue before raising.
The commentary is decent, though a little wordy. Showing logos is always a good thing.
They talked about the technology earlier in the deck. I wonder if they might have had these slides together?
What they have built to date seems impressive.
There are a lot of words again. A three-step plan is always good (Read: Rule of three). The slide makes it sound like they are logical in what they are doing.
Don’t use CAPS and don’t use exclamation marks!
A second order isn’t indicative of loyalty. It’s useful to see though. You could show cohorts instead.
A customer comment of ‘thank you for the ipad’ is a little bizarre?
They probably could have used a map here.
The formatting has gone wrong on this slide. Their expenses look wonky. I would expect marketing to be larger, and your headcount won’t stay the same in 2016 and 2017. Revenue is not revenue, it’s more like GMV. That’s misleading.
You don’t need to have an exit slide in your deck at this stage.
Slide is generally solid. I’m not sure if they did a friends and family and then the seed round. It’s not super clear if they just turned this into a larger seed round.
You shouldn’t have appendix slides in your pitch deck. Save them for later once the investor is interested in more details.
This is a market sizing slide. It should be in the body. This is a little hard to follow easily.
This is appendix stuff. You use it when meeting with people if needed.
Team slide has to be in the core deck.
What do you think about the deck?
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