This is the Clark pitch deck to raise an $85m series-c round in 2021. It’s one of the best decks to look at and to learn what to aim for.
About
Clark is an insurance platform providing transparent, cheap and comprehensive insurance coverage. By combining technology and insurance expertise, Clark offers users simple, fair and customer-centric insurance advice. The Berlin-based company was founded in June 2015 by Dr. Christopher Oster and Steffen Glomb. Clark is supported by FinTech incubator FinLeap and the insurance think tank ITA – “Institute for Transparency”.
Frankfurt-based Insurtech startup Clark has raised €69 million ($85 million) in fresh funding led by Chinese tech giant Tencent.
Clark offers digital insurance management options allowing users to see their insurance choices in one place and helps to identify better offers through its platform. The German startup has 300,000 customers in Germany and Austria and is aiming for a million in the next three years, the company said.
Founded in 2015, Clark’s offering is part of a bevy of insurtech disruptors in Germany competing to digitize the country’s predominantly paper-based policy offerings.
The Series C funding was led by Tencent alongside existing investors including Portag3 Ventures, White Star Capital and Yabeo. The company declined to comment on valuation.
“We wanted to raise last April but the stock market had collapsed and we thought maybe it would be ridiculous, so we waited until the markets calmed down again,” Christopher Oster, Clark cofounder and CEO, told Insider in an interview. “Tencent are one of the most successful investors out there, they compliment our existing investors, and they allow us an insight into the Chinese tech landscape which is not always the easiest to get a view on from the outside.”
Clark picked up the funding process remotely in September and closed the round in the week leading up to Christmas 2020. “We exceeded our plan for 2020 and will use this funding to continue growing our product and services into 2021,” Oster added.
Funding Rounds
| Announced Date | Transaction Name | Number of Investors | Money Raised | Lead Investors |
| Jan 12, 2021 | Series C – Clark | 5 | €69M | Tencent |
| April 25, 2018 | Series B – Clark | 6 | $29M |
Portage Ventures, White Star Capital
|
| June 29, 2017 | Private Equity Round – Clark | 1 | — | Lexington Partners |
| Sep 29, 2016 | Series A – Clark | 10 | €13.2M | — |
| Oct 5, 2015 | Seed Round – Clark | 5 | — | Target Global |
Pitch Deck Review Summary
Structured Summary Review
This is a really good deck with a huge amount to learn from their slides.
Words
Generally is all good.
Slide length
I doubt that this is their full deck and they posted a cut-down version.
Headers
They do a great job which is better than most. The selling annoys me a bit, but I have a personal preference.
Appearance
It’s as pretty as you should aim for. They’re clearly smart.
Narrative
There isn’t a narrative but slides are sort of in the correct order. The lack of narrative isn’t so obvious as the slide quality is so high.
Structure
The content is packed in a bit, but it’s exceptional. You can’t hire a designer to make this content.
Slides
There’s content missing, but I doubt this is their full deck.
Slide by Slide Review
The cover is good.
Never write the d-word- disruption. It makes my balls shrivel and die.
Start explaining WHY the insurance brokerage market needs to be fixed, then you can have a slide like this which says “it’s happened in similar areas, so you can build a huge startup in this space”.
I regularly do a slide like this but never start with it. It’s too early.
Clark isn’t doing any foreplay, they are just getting into their business so I’ll have to judge them differently to early-stage decks. When you are raising more than £30m, my normal rules don’t really apply anymore.
It’s a good slide. I’m confused though, is this for Germany and Austria?
WTF is this valuation multiple thing? The point of a market sizing TAM is to show the revenue opportunity. It’s hilarious that they are writing a 20-30x multiple of valuation and turning this slide into the what, valuation opportunity.
I was about to write my bet is that one of the founders worked in management consulting and just checked – the COO did. This is a typical consulting slide.
This is a great slide that most founders won’t know how to, nor put in the time to make.
I made a note of this as an example of a competition slide in a course on decks I’ve been making. It’s a good format.
You have to be careful with these slides though as the axis matter. They picked ‘customer focused’. Are they seriously saying that Lemonade isn’t customer-focused? That’s a bold claim, right?
I tend to er on the side of fair and logical which would get in the way of their claim of there being a blue ocean.
Great slide with a lot to learn from.
This slide should be broken into two as the left-hand side is too small. What matters is how long it takes to read a deck, not how many slides there are. This is an important learning.
There is no header on the slide. Images should be smaller and text larger.
There are simple ways to cut text such as writing ‘our’ rather than ‘CLARK’s’.
They’re saying unique, but what’s unique? Say what smart things you have figured out.
It’s a bit wordy, but the text is good as is the slide generally. The header makes my eyes roll though.
No one cares.
Lame way to end your deck. I do differently.
Deck Collection
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