This is the Coinbase pitch deck used to raise their $600k seed round.
They were founded in 2012 and raised $217.21M in 6 Rounds from 34 Investors.
It’s funny, I just updated this blog and checked when I first posted it. It was in 2017. My SEO meta description ends with “bitcoin marketplace startup that has become a popular destination lately.” LOLZ
About Coinbase
Coinbase is an online platform that allows merchants, consumers, and traders to transact with digital currency. It allows its users to create their own bitcoin wallets and start buying or selling bitcoins by connecting with their bank accounts. In addition, it provides a series of merchant payment processing systems and tools that support many highly-trafficked websites on the internet. Coinbase was launched in 2012 with a mission to create an open financial system for the world. It is operated from San Francisco, California.
The seed round
According to the founder:
Adam Draper, one of our first seed investors, forwarded me this email from five years ago when we first met, with the attached pitch deck. What a great reminder of just how far we’ve come.
From: Brian Armstrong <xxxxxxx@coinbase.com>
Date: Wed, Aug 22, 2012 at 2:36 PM
Subject: Re: Demo Day
To: Adam Draper <xxxxxxx@boostfunder.com>
Hi Adam,
We don’t have a deck but here are my slides from demo day (please keep confidential). Tim Draper invested in xxxxxxx right? Didn’t realize the connection when we met. We have $320k committed already and will close it at $1M for this round. What can I do to help you make a decision to invest in Coinbase? (happy to meet in person or chat by phone)
—
Brian Armstrong
Founder, CEO
Coinbase
San Francisco, CA, USA
C: 415–xxx–xxxx
On Tue, Aug 21, 2012 at 5:38 PM, Adam Draper <xxxxxxx@boostfunder.com> wrote:
Great presentation at demo day, it was also great to meet you. I am interested in the market you are going after and want to learn some more. Can you send me a deck if you have one?
Adam
Great things start from humble beginnings. Most of what you see around you started as nothing more than a simple idea and a crude prototype. It’ll take 5 to 10 years to turn it an “overnight success”, with dozens of setbacks and course corrections along the way. So pick something you’re passionate about and get started.
Funding rounds
| Date | Amount / Round | Valuation | Lead Investor | Investors |
|---|---|---|---|---|
| Aug, 2017 | $100M / Series D | — | IVP (Institutional Venture Partners) | 6 |
| Jul, 2016 | $10.5M / Venture | — | Bank Of Tokyo – Mitsubishi UFJ | 3 |
| Jan, 2015 | $75M / Series C | — | Draper Fisher Jurvetson (DFJ) | 12 |
| Dec, 2013 | $25M / Series B | — | Andreessen Horowitz | 5 |
| May, 2013 | $6.11M / Series A | — | — | 9 |
| Sep, 2012 | $600k / Seed | — | — | 5 |
Read
Coinbase Nabs $5M in Biggest Funding for Bitcoin Startup
Coinbase raises $75 million in largest-ever VC round for Bitcoin company
Structured summary review
Words
The deck was written by a mute. It’s bizarre. Looks like a 500Startups demo day presentation.
Slide length
It’s 11 slides of not much.
Headers
They don’t even use headers on some slides.
Appearance
It’s adequate. I don’t need to comment more.
Narrative
Slides are sort of in the right order.
Structure
Don’t use a 6:9 slide format.
Slides
They’re just selling an idea with this deck. They have a bit of traction so giddy up and lets see if we can make something happen.
Coinbase pitch deck
The cover is fine.
This is super lazy. They should at least compare it to something.
The title is the same as the one before but we have a planet on acid. Zero value, delete.
Explain the point. The title is like a placeholder of what they want to talk about.
Don’t put in a word cloud. I’ve literally never seen this done before. Super lame.
Explain the current tools. What are examples? Coinbase is the solution on the next slide. I guess they might be comparing the UI?
Ok. Why not explain what you do? Is it just hosting?
I do not get the equivalence at all. Where is the header?
Ok they have traction. Why not explain where the signups come from? Are they organic?
So people not only sign up but they transact. There’s positive early traction.
What is the point of this slide?
Deck Collection
See the rest of the collection here:
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