Coinbase pitch deck

Coinbase pitch deck to raise seed capital investment

This is the Coinbase pitch deck used to raise their $600k seed round.

They were founded in 2012 and raised $217.21M in 6 Rounds from 34 Investors.

It’s funny, I just updated this blog and checked when I first posted it. It was in 2017. My SEO meta description ends with “bitcoin marketplace startup that has become a popular destination lately.” LOLZ

About Coinbase

Coinbase is an online platform that allows merchants, consumers, and traders to transact with digital currency. It allows its users to create their own bitcoin wallets and start buying or selling bitcoins by connecting with their bank accounts. In addition, it provides a series of merchant payment processing systems and tools that support many highly-trafficked websites on the internet. Coinbase was launched in 2012 with a mission to create an open financial system for the world. It is operated from San Francisco, California.

The seed round

According to the founder:

Adam Draper, one of our first seed investors, forwarded me this email from five years ago when we first met, with the attached pitch deck. What a great reminder of just how far we’ve come.

From: Brian Armstrong <>
Date: Wed, Aug 22, 2012 at 2:36 PM
Subject: Re: Demo Day
To: Adam Draper <>

Hi Adam,

We don’t have a deck but here are my slides from demo day (please keep confidential). Tim Draper invested in xxxxxxx right? Didn’t realize the connection when we met. We have $320k committed already and will close it at $1M for this round. What can I do to help you make a decision to invest in Coinbase? (happy to meet in person or chat by phone)

Brian Armstrong
Founder, CEO
San Francisco, CA, USA
C: 415–xxx–xxxx

On Tue, Aug 21, 2012 at 5:38 PM, Adam Draper <> wrote:

Great presentation at demo day, it was also great to meet you. I am interested in the market you are going after and want to learn some more. Can you send me a deck if you have one?

Just some background on me, I have invested in about a dozen startups including Path, Airtime and Mino Monsters.thanks,
Great things start from humble beginnings. Most of what you see around you started as nothing more than a simple idea and a crude prototype. It’ll take 5 to 10 years to turn it an “overnight success”, with dozens of setbacks and course corrections along the way. So pick something you’re passionate about and get started.

Funding rounds

Date Amount / Round Valuation Lead Investor Investors
Aug, 2017 $100M / Series D 6
Jul, 2016 $10.5M / Venture 3
Jan, 2015 $75M / Series C 12
Dec, 2013 $25M / Series B 5
May, 2013 $6.11M / Series A 9
Sep, 2012 $600k / Seed 5


Coinbase Nabs $5M in Biggest Funding for Bitcoin Startup

Coinbase raises $75 million in largest-ever VC round for Bitcoin company

Structured summary review


The deck was written by a mute. It’s bizarre. Looks like a 500Startups demo day presentation.

Slide length

It’s 11 slides of not much.


They don’t even use headers on some slides.


It’s adequate. I don’t need to comment more.


Slides are sort of in the right order.


Don’t use a 6:9 slide format.


They’re just selling an idea with this deck. They have a bit of traction so giddy up and lets see if we can make something happen.

Coinbase pitch deck

The cover is fine.

This is super lazy. They should at least compare it to something.

The title is the same as the one before but we have a planet on acid. Zero value, delete.

Explain the point. The title is like a placeholder of what they want to talk about.

Don’t put in a word cloud. I’ve literally never seen this done before. Super lame.

Explain the current tools. What are examples? Coinbase is the solution on the next slide. I guess they might be comparing the UI?

Ok. Why not explain what you do? Is it just hosting?

I do not get the equivalence at all. Where is the header?

Ok they have traction. Why not explain where the signups come from? Are they organic?

So people not only sign up but they transact. There’s positive early traction.

What is the point of this slide?


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