This is the YuLife pitch deck to raise a $70m series-b round in 2021.
About
YuLife is a tech-driven insurance company on a mission to inspire life and turn financial products into a force for good. By harnessing the power of gamification and the latest behavioral science, YuLife insurance rewards healthy living and puts everyday wellness within reach of everyone.
Founded in 2016, YuLife is headquartered in London and backed by serial investors and VCs including Creandum, MMC Ventures, Notion Capital, LocalGlobe, and Anthemis Exponential Ventures.
A life insurance startup that incentivizes employees to live healthier lifestyles has landed $70 million in fresh funds as it bids to disrupt a multitrillion-dollar industry.
YuLife was founded in 2017 and differs from traditional life insurance providers, who provide a lump sum upon death, by focusing on offering incentives such as Amazon vouchers and air miles for users to put their health and wellbeing first.
The global life insurance market is valued at around $2.2 trillion, per Swiss Re. YuLife offers its platform to employers with incentives to reward healthy living.
The startup has its own virtual currency, YuCoin, which can be earned by completing everyday wellness activities such as walking, cycling, meditation, and mindfulness. Employees can log their exercises on the company’s app, where it will grant them one YuCoin per mile walked.
YuLife’s Series B was led by Target Global and supported by new investors Eurazeo and Latitude as well as existing investors Creandum, Notion Capital, Anthemis, MMC Ventures, and OurCrowd.
Funding will go towards growing YuLife’s UK operations and will internationalize its offering too. The startup has around 90 members of staff currently and will use this fresh funding to double the headcount in the next 18 months.
YuLife’s clients include US bank Capital One, grocery business Co-op, fintech Curve, French ad agency Havas Media, British water company Severn Trent, and food services business Sodexo.
“This is an industry that has not seen meaningful innovation for decades,” Rubin said. “We want to reimagine life insurance as not just claims when people die but as part of a preventative tool that helps people not get sick.”
Funding rounds
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Announced Date
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Transaction Name | Number of Investors | Money Raised | Lead Investors |
| Jul 14, 2021 | Series B – YuLife | 8 | $70M | Target Global |
| May 28, 2019 | Series A – YuLife | 8 | £10M | Creandum |
| Nov 8, 2018 | Seed Round – YuLife | 5 | £3M | LocalGlobe |
| November 8, 2018 | Pre Seed Round – YuLife | — | — | — |
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