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Cubeit Seed Stage

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Cubeit Pitch Deck Seed Stage Startup

Here’s the Cubeit pitch deck used to raise a seed round of $3m. They were acquired by Myntra in an aquihire. Cubeit was founded by four IIT Gandhinagar alumni. Cubeit was backed by early investors IIT Gandhinagar, Asha Jadeja (a Silicon Valley investor) and also by India’s top Venture Capital Funds, Accel Partners and Helion Venture Partners.

Cubeit is an app that lets users save, organize and share content from different apps, in one place. So, if a user is collecting content about entrepreneurship, a video about Musk goes in the same place as a tweet from Paul Graham, along with the user’s thoughts in a note. One can easily collaborate on this collection of content with a friend. Anything that either of the parties shares is instantly sent to the other person.

The app’s interface intelligently learns what the user would like to do with their data and shows them only what is relevant to them. For example, a user can just save a location from Maps and get handy buttons to navigate and call an Uber.

One can also search through multiple apps within Cubeit – so if one wants to send a video to a friend, one can search the YouTube app within Cubeit and send it directly.

“We started building Cubeit because we knew there was a problem with how users interact with their content on mobile. For example, on the desktop you have a folder system where you could pull together different types of content — like a presentation, document, image, note, and video, and collect it under one concept. But if you try to do that on your phone it’s impossible”

They iterated away from this product for the following reasons:

Data, in general, was moving to the cloud
Public data is accessible from public services and not owned by a user
Device proliferation has been slower than expected

Deck Review

The deck is very well structured and has great use of visuals. The deck gives a feeling of ‘we are building something cool and we are really smart. Give us money and let us code.’ The deck is far more technical than most decks.

My sense is that the concept is a very techy person’s idea that doesn’t really appeal to the mass market. Too big a big business, it would have to be though. The VCs likely invested in the ability of the team to figure it out. The team were acquired after a few months though.

Positive

Unlike most decks I have seen shared publicly, they put their demo video upfront and centre. This is akin to saying ‘Look, let me show you the cool stuff we have done.’ The demo is a little ghetto but it generally gets the point across
Their thesis is that more devices mean a greater need to seamlessly push content across each of them. Applying an example of the ‘new Moore’s law’ supports this thesis

Negative

The opening slide is peculiar. It makes me wonder if they didn’t share the whole deck
The deck is on the spectrum of being too short of text. Likely this is best presented in person, where the speaker gets the attention
The lack of text makes some slides hard to follow. The product/competition matrix doesn’t make a legend, for example
The deck will not appeal to most investors. To more technically competent VCs who meet with the founders, it may well appeal to them however