This is the Green Flower Media pitch deck to raise a $20m series-a round in 2019.
About
Green Flower is an e-learning company that specializes in providing online cannabis education. Its technology provides students with the knowledge and skills they need to enter into or advance in the cannabis industry. The company was founded in 2014 and is headquartered in Ventura, California.
Raising money for a cannabis company is challenging, even if your startup doesn’t have anything to do with selling THC-containing products.
Max Simon, the CEO of cannabis education and content platform Green Flower Media, would know. The company closed a $20 million Series A on Wednesday, led by Tuatara Capital, one the largest cannabis-specific private equity funds, with participation from Poseidon Asset Management and Phyto Partners.
Finding the right investors wasn’t easy.
“We spoke with hundreds of different investors or investment funds,” Simon told Business Insider. Lots of those investors pushed Simon to take the company public in a short time frame — within 12 or 18 months — because they wanted their return quickly.
Or, they asked Simon to start selling ads and producing sponsored content for other brands in their portfolio. But Simon said that wasn’t the mission of the company.
“We had many days and many close calls where I really thought we weren’t going to be able to get this thing done,” Simon said.
While some blue-chip venture funds took meetings with Simon, he said they really didn’t understand the company.
“Even the most sophisticated venture capital groups tend to simplify what’s going on in cannabis because they don’t know it well,” Simon said. “We talked to them about educating consumers, and they’re like ‘what do they want to know, how to smoke more pot?'”
According to Simon, people do, in fact, want to know the health benefits — and risks — associated with consuming marijuana. They want to know about CBD, a compound in cannabis that went from obscurity to the latest consumer fad in a matter of months. And they want the training and skills needed to join one of the fastest-growing industries in the US.
To that end, Green Flower is partnering with a number of universities to offer certificate programs and vocational training in areas like marijuana cultivation and extraction, as well as regulatory compliance. It’s something that companies Simon speaks with are “really craving.”
Funding Rounds
| Announced Date | Transaction Name | Number of Investors | Money Raised | Lead Investors |
| Jun 19, 2019 | Series A – Green Flower | 3 | $20M | Tuatara Capital |
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