Gunna Crowdfunding

This is the Gunna pitch deck to raise crowdfunding raise of $921k in 2019.

About

GUNNA is an award-winning range of craft soft drinks, with less sugar, but more flavour.

Gunna wanted to shake up the market that would give traditional sugary soft drinks a run for their money. To take on the giants, we lovingly craft our fizzy soft drinks from real fruit juices, sparkling water and a little sugar. With just a handful of additional ingredients, Gunna contains no nasties and no unnecessary calories. With no artificial colours or preservatives, you can enjoy creative flavours minus any weird ingredients.

Gunna is on a mission to bring vegan-friendly craft soft drinks that are different from the rest. Our fizzy drinks are packed full of multidimensional flavour as we pair fresh fruits and natural flavours such as zingy ginger extract and bitter herbs. Boasting a unique combination of sweet, sour, spicy and bitter, you really ought to try them for yourself. Our craft soft drinks are low sugar, low calorie and full of flavour. Currently, we offer four much-loved flavours that see us put our own spin on classic drinks from around the world:

Funding rounds

Announced Date	Transaction Name	Number of Investors	Money Raised	Lead Investors
Apr 7, 2020	Equity Crowdfunding – Gunna Drinks	—	£250K	—
Oct 7, 2019	Equity Crowdfunding – Gunna Drinks	—	£668.7K	—
Jul 1, 2018	Equity Crowdfunding – Gunna Drinks	1	£819.2K	—

 

Pitch deck

Pitch deck review summary

The deck isn’t bad. Visually it looks great, and if you can read it, there is some substance in it. My guess since it is crowdfunding, that it is targeted specifically at retail investors. The design is to provide a lot of sizzle. I personally really don’t like it. It is completely overdesigned.

However, doing decks for retail companies which is a lot about branding, isn’t easy, so there is a lot to learn from them. You may well want to adopt some aspects of the design too. I wouldn’t do this for a normal SaaS raise from VCs though. It’s just too hard to read. The design feels like it is compensating.

Structured summary review

Words

The word length isn’t bad in this deck. They do take the time to explain the things they think are important to explain. They aren’t verbose in their word use. I hate the use of CAPS WHEN WRITING.

Slide length

At 30 slides, the length is at the high end. It isn’t overwhelming and for people genuinely interested in participating the crowdfunding, they might enjoy the length. Especially since they aren’t going to meet with the team and will depend on this and maybe a video to make a decision. That’s something important to consider when thinking about your material. Who is the audience? What information do they need? With VC raises, the deck is to get a meeting and then you escalate from there. Gunna need to put it all in a document.

Headers

The headers are a B-. Some are better than others. They definitely force you to have to read the content to understand the point.

Appearance

It’s completely overdesigned to the point that it is a little hard to read. If people aren’t going to dig into things and want to invest in something that looks exciting, then they did a great job.

Narrative

There isn’t a narrative. The slides are roughly in the right order.

Structure

It’s professionally designed, but too much is forced into slides. It can be a bit chaotic to follow as information is placed all over the shop.

Slides

I’m not a retail expert, but I think they covered everything a retail investor would reasonably expect to see.

Gunna pitch deck

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