HoneyBook Series-D

This is the HoneyBook pitch deck to raise a $155m series-d round in 2021.

About

HoneyBook is the leading financial and business management platform for solopreneurs and freelancers. Creative entrepreneurs across industries, from photographers to graphic designers and marketing professionals, connect through the platform to manage their business, collaborate and book clients — all in one place. HoneyBook enables creative entrepreneurs to focus more on doing what they love and less on administrative tasks like invoicing and payments. From the first inquiry to the final payment, HoneyBook makes it easy for people to book their ideal client faster, more frequently, and with less legwork. Founded in 2013, HoneyBook is based in San Francisco and funded by Citi Ventures, Norwest Venture Partners, Aleph, Vintage Investment Partners, and Hillsven Capital.

Half of the US population may be freelance by 2027, according to a study commissioned by remote-work hiring platform Upwork. HoneyBook, a fintech startup that provides payment and operations support for freelancers, just raised $155 million in funding and achieved unicorn status with its $1 billion-plus valuation.

Durable Capital Partners led the Series D funding with other new investors including renowned hedge fund Tiger Global, Battery Ventures, Zeev Ventures, and 01 Advisors. Citi Ventures, Citigroup’s startup investment arm that also backs fintech robo-advisor Betterment, participated as an existing investor in the round alongside Norwest Venture partners. The latest round brings the company’s fundraising total to $227 million to date.

HoneyBook, founded in 2013 by Dror Shimoni and husband and wife Oz and Naama Alon, saw its business soar this year buoyed by the surge in freelance work. Oz, who once ran a bar business, and Naama, who used to be a freelance graphic designer, created HoneyBook to provide a holistic client experience management system for independent businesses.

Oz Alon told Insider in an interview that HoneyBook plans to use the proceeds to invest in areas driven by user demand, including facilitating members’ access to capital and helping them promote themselves online.

“It’s our job to free up [our users’] time,” Alon said. “We need to figure out how to take over another thing that a robot can do.”

“Creativity, craft, service, and experience — these are human superpowers. Filing taxes or sending an invoice or reminding someone to pay us — robots can do that,” Alon said.

Alon said the number of members on the platform has doubled since last year, though he declined to share the total number of users. HoneyBook’s Facebook community for freelancers has over 76,000 members.

Funding Rounds

Pitch Deck Review Summary

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Deck Collection

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