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ID5 Series-A

Pitch Deck Collection

ID5 pitch deck to raise $6m Series-A round

This is the ID5 pitch deck to raise a $6m series-a round in 2021.

About

ID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue. ID5 provides the advertising ecosystem with a transparent, scalable and privacy-compliant identity infrastructure. Its solutions improve user recognition and match rates and provide a stable, consented and encrypted user ID to replace third-party cookies and MAIDs. This enables publishers to better monetise their audiences, advertisers to run effective and measurable campaigns, and platforms to maximise the value of data and inventory for their customers.

Google’s and Apple’s moves to clamp down on privacy and digital-ad targeting have been a boon for startups trying to find workarounds like identity solutions.

One such firm is ID5, a small European startup that just closed its $6 million Series A funding round from Alliance Entreprendre, Progress Ventures, and 360 Capital Partners. The 4-year-old company has raised a total of $7.5 million.

ID5 is one of a handful of companies building technology to work around third-party cookies. Its competitors include LiveRamp, The Trade Desk, and Lotame.

The firm pitches an ID that helps advertisers find audiences to target and make sure people don’t repeatedly see the same ads. It makes money from licensing its ID to adtech companies like PubMatic and OpenX, with a monthly fee that ranges from $5,000 to $30,000, CEO Mathieu Roche said. The company gives away its technology to publishers (Discovery and Dennis Publishing are its among users) to grow adoption of the ID.

Roche said his firm differentiated itself by selling only identity software, while other companies sell ads and other services to marketers. Roche said ID5 had been profitable for more than a year but wouldn’t disclose its revenue.

He said the 14-person company planned to use the money to hire and invest in adtech infrastructure like data centers and servers that power how digital ads are targeted.

“Adoption and usage of the ID is the No. 1 success factor for us,” he said. “We need to double our team in the next six months. That’s the level of investment we need to make in product, infrastructure, account management, and customer support.”

As states roll out privacy laws, ID5 also plans to invest more in the US, which Roche said made up about half the company’s revenue.

Funding rounds

Announced Date	Transaction Name	Number of Investors	Money Raised	Lead Investors
Mar 30, 2021	Series A – ID5	3	$6M	360 Capital, Alliance Entreprendre, Progress Ventures
Mar 16, 2018	Seed Round – ID5	2	€1M	360 Capital