Narrative Series-A

This is the Narrative pitch deck to raise a $8.5m sereis-a round in 2020.

About

Everyone needs data. From retailers looking to overhaul their brand strategies, to companies seeking to generate new revenue from existing assets — data is an essential element that ignites compelling stories for every organization.

At Narrative, we make it easy for you to access, acquire, and integrate the data your company needs to thrive. And if you’re a data owner, we can help you reach multiple, active data seekers all at once.

Narrative’s efficient and intuitive platform creates opportunities for both buyers and sellers to acquire or monetize data the way they see fit.

Buying and selling data, simplified. So you can shape your story today.

Narrative in September raised $8.5 million in a Series A funding round led by G20 Ventures which included Glasswing Ventures and MathCapital, bringing the firm’s total funding to $14 million.

Founded by CEO Nick Jordan, the 5-year-old company is a first-party data marketplace that wants to remove data brokers like Epsilon and Acxiom from the buying and selling process. Data brokers sit between advertisers and ad tech firms and are known for not disclosing their data sources or what cut they take.

Narrative claims its marketplace operates transparently and helps marketers make sure the data they buy complies with how they interpret privacy laws like the California Consumer Privacy Act and Europe’s Data Protection Regulation.

The narrative makes money by taking a cut of data sales and through larger software as a Service (or SaaS) contracts where marketers pay monthly fees for data. Its clients include Fanatics, TiVo, and TransUnion.

Jordan said that Narrative started raising its Series A in September 2019 and had most of it closed before the coronavirus hit this year. Instead of asking investors for more money, he said, Narrative decided to close the round during the pandemic. He said that the Series A fund equips the firm with about two years’ worth of cash.

“The decision that we made was not to spend time trying to get people to open up their wallets when they were still trying to figure out what the world was going to look like in a couple of months,” he said.

Jordan said that one of the main problems that Narrative faced in previous funding rounds was convincing investors that the firm was working on big problems, so the pitch deck shows visuals that break down the steps of buying and selling data.

“We needed to make them realize very quickly that this is a very big problem for organizations,” he said.

Funding Rounds

Pitch Deck Review Summary

Slide by Slide Review

Deck Collection

See the rest of the collection here:

BACK TO THE DECK COLLECTION