Paddle Series-C

This is the Paddle pitch deck to raise a $68m series-c round in 2020.

About

Paddle develops a Revenue Delivery Platform for B2B SaaS companies that powers growth across acquisition, renewals, and expansion. With Paddle, companies are finally able to transform their revenue delivery infrastructure into a strategic growth lever to respond faster and more precisely to every opportunity.

Paddle has 140 talented employees serving over 2,000 software sellers in 245 countries and territories globally. Backed by investors including FTV Capital, Kindred, Notion, and 83North, Paddle aims to define the next wave of B2B SaaS leaders.

Software billing startup Paddle has raised a £52 million ($68 million) Series C from investors including FTV Capital, Kindred Capital, Notion Capital, and 83North.

Founded in 2012 by Christian Owens and Harrison Rose when they were just teenagers, Paddle has raised £72 million ($93 million) to date. Owens dropped out of school to focus on the startup, and neither cofounder went to university.

The company essentially makes it easier for software-as-a-service firms, which rely on regular subscriptions, to bill customers and keep the money coming in. The firm promises to cover payment processing, billing, and sales tax, among other things.

“Successful companies often falter because their neighbours move into enterprise clients and international markets faster,” Owens told Business Insider. “Business growth shouldn’t be held back by infrastructure issues and companies shouldn’t lose out to inferior competitors because they have difficulties with a sales tax in Japan, for example.”

Paddle claims to have 2,000 software sellers across 245 countries and territories and will use the fresh funding round to double its staff from 140 currently. The company’s growth is riding the wider trend of subscription software booming as a sector with the industry’s value skyrocketing to $105 billion this year, according to Gartner.

“It’s been a very unexpected year,” Owens added. The company didn’t necessarily anticipate a funding round in 2020 given an expected coronavirus-induced slowdown, but Owens said Paddle has subsequently “blown through all of our growth plans for the year.”

“We planned for the worst and expected a slowdown in buying,” Owens added. “We’ve been very pleasantly surprised in the business which led to us taking calls from investors.”

Fundraising began in April but took a more formal structure in June with Paddle speaking to investors over video call with the round officially closing just over a week ago. Owens said that the round was popular with investors meaning there was “more appetite than there was room.”

“We’ve always had big ambitions,” he added. “But we’ve gone from a land grab mentality, grow at all costs, to a more sustainable and considered growth plan within the market so we don’t want to just raise for the sake of it.”

The funding will be used to continue the company’s expansion in the US and globally, as well as further investments in the company’s product, engineering, sales and marketing teams.

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