This is the SecurityAdvisor pitch deck to raise a $7.3m series-a round in 2021.
About
SecurityAdvisor provides personalized, contextual, and real-time security awareness coaching to end-users by leveraging and integrating with existing technologies customers have already invested in like endpoint or cloud or email or web security tools and extract context from these tools about the risks faced by these individual users. Its main focus is around delivering measurable security outcomes like reducing the percentage of users who get infected on the endpoint every month or the average spam/email malware received by risky users or reducing data leakage incidents. SecurityAdvisor achieves these outcomes by engaging with risky users and publish a monthly outcomes and cyber risk reduction report.
“People hate cybersecurity training,” says Sai Venkataraman, CEO of SecurityAdvisor.
And by “people” he means himself and his cofounders, who sat in such corporate trainings while all working at the same company a few years ago, wondering “How is this relevant? And why isn’t this more interesting?”
Sure that there had to be a better way, the trio quit in 2018 to create a startup called SecurityAdvisor that announced a $7.3 million Series A funding round led by ClearSky Security on Wednesday. The round, which represents nearly all of the company’s funding, earned it a $20.3 million valuation.
The mission of the company is: Don’t bore people – help them. SecurityAdvisor’s software connects with companies’ existing cybersecurity systems to turn risky issues into teachable moments. If a phishing warning is triggered in cybersecurity software, SecurityAdvisor tells the user in a friendly alert, the way driving software warns you when you are drifting into another lane. Quick tutorials immediately show the user what happened, and data sent back to security staff shows them where employees may need more support.
“Security training was always ‘don’t do this,’ instead of ‘we’re on your side to help you stay out of trouble’,” Venkataraman says. “We wanted to change that.”
SecurityAdvisor is configurable and works with other cybersecurity companies – including Palo Alto Networks and CrowdStrike – to alert employees when they are about to download a suspicious attachment, click on a risky link in an email, or email something proprietary.
“SecurityAdvisor’s ability to deliver personalized coaching to build awareness and change user behavior” addresses issues that can be even trickier to keep in mind during remote work, said Peter Kuper, managing partner at ClearSky Security.
Overall, SecurityAdvisor’s data shows that its customers have managed to cut in half the number of successful phishing attacks, where employees are lured to click malicious links.
The 25-person company based in Silicon Valley will use the funding to grow the company’s product line and expand sales and marketing.
Funding Rounds
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Announced Date
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Transaction Name | Number of Investors | Money Raised | Lead Investors |
| Feb 2, 2021 | Series A – SecurityAdvisor | 4 | $7.3M | ClearSky |
| Feb 18, 2020 | Seed Round – SecurityAdvisor | 1 | — | — |
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