Sourcepoint Series-C

This is the Sourcepoint pitch deck to raise a $17m series-c round in 2020.

About

Sourcepoint is a data privacy software company for the digital marketing ecosystem. We provide tools to protect consumer privacy, manage compliance and optimize revenue in a rapidly changing landscape. Founded by a team of digital advertising veterans, Sourcepoint has offices in New York, Berlin, London, and Paris.

New privacy regulations are springing up around the globe at a rapid pace on the heels of Europe’s General Data Protection Regulation and California’s Consumer Privacy Act taking effect over the past few years.

Publishers and marketers are turning to technology companies to stay on the right side of this patchwork of global data privacy laws and avoid huge fines.

One of the companies capitalizing on the increased focus on data privacy is Sourcepoint. The US-based technology company has a platform that lets publishers and advertisers get legal consent from people to use their data.

Sourcepoint said Tuesday it had raised $17 million in additional funding, led by new investor Arrowroot Capital, bringing its total funding to $47.8 million since it launched in 2015. Arrowroot Capital partner Kareem El Sawy will join the Sourcepoint board as part of the transaction.

Ben Barokas, Sourcepoint co-founder and CEO, told Business Insider plans to use the additional investment to fund acquisitions and new product development. The company — which has offices in New York, London and Berlin — also wants to expand to Asia, Australia and South America, he said.

Sourcepoint grew significantly in 2020, a year when big technology companies also drove the privacy agenda. Google announced in January it plans to drop support for third-party tracking cookies in Chrome and Apple in June said it would give consumers more control over whether they can be tracked by apps and their vendors. So far this year, Sourcepoint’s revenue is up 107%, according to a spokesperson, though the company declined to offer dollar figures. Nor would Sourcepoint comment on the company’s current valuation.

“There are significant discussions about what’s happening with the depreciation of the cookie and [Apple’s Identifier for Advertisers],” said Sourcepoint co-founder and COO Brian Kane. “That’s driven a lot of discussion for us about product ideation as we think about ways we can support our stakeholders and constituents as they think about a world where personalization will be different.”

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