This is the SuperMetrics pitch deck to raise a $50m series-b round in 2020.
About
Supermetrics is a provider of automation tools for web analytics, social media, and online marketing. It is a SaaS that helps marketers compile data in a “ready-to-use format” that is compatible with their data crunching and reporting tool of choice. The idea is to provide a unified view of various disparate marketing data so that marketing teams and other stakeholders can see what is and isn’t performing and more easily course correct or double down. Its services simplify the process of data analysis by the collection and transfer of online marketing data to any platform marketers choose enabling clients to receive marketing based reporting services computed from various data sets through a single platform.
Supermetrics, the data analytics firm for marketers, just raised almost $50 million in a funding round backed by Twitter and Snap investor IVP and Huel investor Highland Europe.
The Finland-based firm, founded in 2013 by Mikael Thuneberg, provides marketers with an interactive platform to monitor campaign data, allowing them and their clients to more easily adapt their marketing strategy.
The data analytics and visualization market is growing rapidly, according to analysts at Frost & Sullivan, with expectations it will more than quadruple from its 2017 value, of $8.5 billion, to around $40 billion by 2023.
“When it came down to choosing investors, it was more about acquiring skill than scooping funding, and I could not be happier with the outcome,” said Thuneberg.
“Highland Europe, who led the funding round, has helped build businesses like Smartly and Wolt, and IVP is one of the leading venture capital firms in the US and has companies like Slack, Twitter, ZenDesk, and Dropbox in its portfolio.
“Having these people backing us up during a volatile and unpredictable time like this is a real sign of trust in our mission.”
Funding Rounds
|
Announced Date
|
Transaction Name | Number of Investors | Money Raised | Lead Investors |
| August 24, 2020 | Series B – Supermetrics | 5 | €40M |
Highland Europe
|
| Nov 23, 2017 | Series A – Supermetrics | 1 | €3.5M | OpenOcean |
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