Suzy Pitch Deck to Raise $34m Series-C Round
Back To The CollectionThis is the Suzy pitch deck to raise a $34m series-c round in 2020.
About
Headquartered in New York City, Suzy is a technology platform that harnesses collective insights from millions of consumers worldwide to deliver real-time intelligence. Suzy is the voice of consumers, helping companies validate critical assumptions so they can create compelling new products, develop effective marketing strategies, and validate direct offers that increase conversion, improve path-to-purchase, and drive growth. The company is backed by Foundry Group Tribeca Venture Partners, and The Durant Company among others, and trusted by Fortune 500s and challenger brands alike – including Netflix, Coca-Cola, Procter & Gamble, Johnson & Johnson, Citibank, Verizon, Nintendo, and Nestle, among others.
Millions of business decisions are made every day based on untested assumptions, Suzy gives companies an unprecedented direct line of communication to their customers on demand; helping them instantly validate anything, anytime, anywhere.
Agency veteran Matt Britton launched his consumer intelligence startup Suzy in 2018, pitching it as an always-on digital assistant like Siri or Alexa for marketers.
Suzy has clients including Microsoft, Johnson & Johnson, Nestle, Kraft-Heinz, Chipotle, and Crayola, and just closed a $34 million Series C round.
The platform has a panel of 1 million US consumers called Crowdtap, that lets marketers conduct surveys and real-time research on subjects ranging from product development to ad effectiveness testing. The company has increased its client list by 80% in the past year, to over 250, according to Britton.
Microsoft, for example, used Suzy to cut its consumer research costs and move faster in the pandemic, said Geoff Colon, head of Microsoft Advertising’s brand studio, while supplement startup SmartyPants Vitamins used it to make decisions on product packaging and test ad messaging, according to its SVP of brand Clay Nichols.
Funding Rounds
Announced Date
|
Transaction Name | Number of Investors | Money Raised | Lead Investors |
Jul 28, 2021 | Series D – Suzy | 1 | $50M | H.I.G. Capital |
Sep 1, 2020 | Series C – Suzy | — | $16M | — |
Feb 4, 2020 | Series C – Suzy | 4 | $12M | BDMI |
Nov 20, 2017 | Series C – Suzy | 3 | $5.1M | Foundry Group |
December 16, 2015 | Debt Financing – Suzy | 1 | $6M | — |
Mar 20, 2014 | Series B – Suzy | 4 | $5M | Foundry Group |
Jul 27, 2011 | Series A – Suzy | 4 | $7M | Foundry Group |
Aug 1, 2009 | Seed Round – Suzy | 2 | $3M | — |
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